- May 20, 2021

Online Gaming in the Asia-Pacific Region

Alex Gevers
Alex Gevers
Senior Insights Manager

This week’s snapshot summarises the online gaming media footprint in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, and other countries in the Asia-Pacific region. Our snapshot covers websites and mobile apps where consumers can find information on video games and game-related news, as well as websites and mobile apps where users can play online video games.

Top line observations

Table 1: By far the largest market among the selected countries is India, with 252 million unique visitors to games-related sites in March 2021. Sites that focus exclusively on gaming information tend to draw smaller audiences then those that provide online gaming facility, particularly in India and Indonesia. Yet their share of audience relative to the total gaming audience is still significant. 

Table 2: The gaming ecosystem is fragmented: in many markets the number of companies that exceed a 2% (i.e. one in fifty) reach of the digital population is in the double digits. Malaysia, Indonesia and Australia in particular stand out, with, respectively, 17, 13, and 12 sites exceeding 2% reach. 

Table 3: The gaming landscape varies from to country to another. Yet Roblox, which floated earlier this year on the New York Stock Exchange following turbo charged user growth during the pandemic, manages to feature at the top of the rankings in four of the countries included in our analysis.


Table 1. Size of audience (million unique visitors)

  Any site related to gaming Sites that provide only gaming information Sites where users can only play online
India 252 34 130
Indonesia 69 10 28
Japan 19 15 8
Vietnam 8.4 3.3 5.3
Australia 9.1 5.7 5.1
Malaysia 11 2.8 6.4
Taiwan 6.3 4.2 3.1
Hong Kong 2.0 1.4 1.0
Singapore 1.9 1.3 1.1

Source: Comscore MMX Multi-Platform, Total Audience, March 2021, Asia-Pacific region. (N.B. desktop only for all markets except India, Indonesia and Malaysia which include mobile.)

Table 2. Market competitiveness and consumer adoption of gaming sites and apps. 

  Number of games-related sites that have more than 2% reach
Australia 12
Hong Kong 8
India 11
Indonesia 13
Japan 7
Malaysia 17
Singapore 10
Taiwan 7
Vietnam 3

Source: Comscore MMX Multi-Platform, Total Audience, March 2021, Asia-Pacific region. (N.B. desktop only for all markets except India, Indonesia and Malaysia which include mobile.) 

Table 3. Online gaming media: top gaming entity, by country. 

Top gaming-related sites or apps
Australia Roblox.com
Hong Kong Oneup Network Corporation
India Activision Blizzard
Indonesia Moonton
Japan Gamewith.jp
Malaysia Roblox.com
Singapore Roblox.com
Taiwan Oneup Network Corporation
Vietnam Roblox.com

Source: Comscore MMX Multi-Platform, Total Audience, March 2021.

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