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Comscore Adds CTV Measurement to Video Metrix Multi-Platform

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, for...
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Coronavirus and Messaging on Social

The outbreak of COVID-19 changed everyday life for people around the world. These large scale changes impacted social media as well, and the space is not the same as it was before the virus.
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Gender Positivity: SeeHer

Advertising and media have the power to shape culture, norms, and behavior in the audiences that they reach. It’s incredibly important, then, that brands pay careful attention to the messages they send and the way people are portrayed.
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ARF AUDIENCExSCIENCE 2022: Breaking the Myth Privacy-Forward Audience Targeting to Drive Performance

Breaking the Myth: Privacy-Forward Audience Targeting Can Drive Performance; A look at Comscore Predictive Audiences, which promises a more elevated value exchange for everyone.
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Managing the Transition to a Multi-Currency Market

What is currency-grade measurement? How is the ecosystem evolving? How will the new measurement ecosystem work in practice? How will the buy-side navigate multiple currencies? What practical steps can the industry take to support the new ecosystem? How...
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The State of Social Video

It has never been clearer that video is a powerful tool for making an impact and sharing information on social media. The recent rise of video-focused platforms like TikTok has brought even more attention to video and encouraged new features like Instagram...
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Comscore Enables Holistic View of Online Consumer Engagement

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media, today launched Total Digital, which integrates Comscore’s digital and social measurement solutions into a unified, user-friendly dashboard to provide marketers,...
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Americans Are Adopting Ad-Supported Streaming Services

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that ad-supported streaming services (AVOD) are seeing adoption at a faster rate than subscription-based services (SVOD), with a 29% increase...
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Fourth of July Rocks Boston


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NOPE - Jordan Peele's Killer Career Is In Spotlight

With Jordan Peele's 'Nope' movie opening this weekend Comscore's senior media analyst Paul Dergarabedian takes a look at the filmmaker's incredible career and box office track record in his latest Exclusive Box Office Overview.
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