- April 26, 2022

Managing the Transition to a Multi-Currency Market

Lizzy Daly
Lizzy Daly
VP, Head of Currency

Comscore's VP of Currency, Lizzy Daly, in discussion with industry experts at ARF AudiencexScience 2022.

What is currency-grade measurement? How is the ecosystem evolving? How will the new measurement ecosystem work in practice? How will the buy-side navigate multiple currencies? What practical steps can the industry take to support the new ecosystem? How will the transition change the market?

For more from AudiencexScience 2022, go here.

More About

Currency TV

National TV Measurement

Comscore TV National provides television buyers and sellers with precise, massive-scale capturing insights at the household-level and with advanced audiences....

Request a demo