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Advanced Audiences: From football fans to healthy lifestyles

Targeting by demographics only is not enough when creating a digital campaign. Brands want to create segments based on interests and behaviours. In this analysis, you can find what are the most used food delivery apps by men between 18 and 24 years old...
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The Big Game Beyond the Numbers

A fresh look at Super Bowl audiences, and their viewing behavior
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PreSeason Football Continues Success in Phoenix AZ

It was all about sports on broadcast networks in Phoenix, AZ this week.
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WideOrbit Launches ZingX, Offering Buyers Direct Access to Premium Sell-Side TV Inventory

WideOrbit today announced the launch of ZingX™, the only buy-side platform offering direct access to inventory from thousands of broadcast TV stations using WideOrbit’s premium sell-side exchange, WO Marketplace.
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Formula One is fuelling up the US market

15 million Americans visited digital content related to auto racing sports in January 2023.
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For the first time fast viewing results for every local market

Striking a balance between speed and stability is a major driver of innovation in media measurement. But what if you could have both at the same time?
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