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HTC and Samsung Own Nearly Two-Thirds of Google Android Device Market

In July 2011, 19.7 million EU5 (France, Germany, Italy, Spain and UK) smartphone owners were using devices running on Google’s Android operating system.  The largest number of owners came from the UK with 6.3 million, followed by France (4.5 million)...
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US Smartphone Audience Growth by Age Segment

The U.S. smartphone audience reached 82.2 million people in the three-month period ending July 2011, up 54 percent from the previous year.
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U.S. Mobile Email Audience Grows by Nearly 20 Million Users in the Past Year

89.6 million Americans used their mobile phone to access email for work or personal purposes during the three-month average period ending November 2011, growing 28% from the previous year and representing an additional 19.5 million mobile email users....
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Women Spend More Time Social Networking than Men Worldwide

A look at gender differences in social networking engagement found that, across global regions, females age 15 and older spend more time social networking than their male counterparts. In North America and Europe, women spent an average of nearly two...
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Mobile Devices are Fueling the Social Addiction

The growth in mobile social networking use can be attributed largely to the growth in popularity of smartphones. In the U.S., 64% of smartphone users accessed social networking sites at least once in October 2011, with 2 in 5 smartphone owners connecting...
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UK Has Highest Penetration of Social Networking via Smartphone in EU5

Over 45 percent of all smartphone users accessed a social networking site or blog in EU5 (France, Germany, Italy, Spain & UK) during the three month average ending October 2011. A closer look at the different markets showed that the UK has the...
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3 in 10 display ads delivered are never seen, often because users fail to scroll down the webpage or scroll too fast

A U.S.-based vCE™ Charter Study of 12 national advertisers found that, on average, only 69 percent of the ad impressions were delivered in-view*. The remaining 31 percent of ad impressions never had the opportunity to be seen by the consumer, a likely...
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Smartphone Adoption Approaches Tipping Point Across Markets

comScore’s latest report, the 2012 Mobile Future in Focus, reveals smartphone adoption showed strong gains across much of the developed world. In the US and EU5 markets, smartphone penetration grew at least 8 percentage points over the past year, with...
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Exponential Tablet Adoption in 2011 Ushers in Era of Convergent Consumption

Tablets were a pivotal force in the mobile space in 2011 as they provided consumers a unique mobile user experience, combining portability with powerful computing functionality while offering a screen size more reader-friendly than a smartphone. While...
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More than Half of People that Access Social Networks on their Smartphone do so on a Near Daily Basis

2011 saw the continued rise of social networking via smartphone devices and the increasing frequency of this behavior. In the U.S., 64 million smartphone owners accessed social networking or blog destinations via their mobile device in December 2011,...
0% - ights/Infographics/More-than-Half-of-People-that-Access-Social-Networks-on-their-Smartphone-do-so-on-a-Near-Daily-Basis