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Google Reaches 1 Billion Global Visitors

In May 2011, Google Sites became the first web property to surpass 1 billion unique visitors globally. In the past year, Google Sites has seen its audience grow 8% to eclipse the 1 billion threshold. Microsoft Sites was the second largest global web property...
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Growth in Top US Mobile Categories

Mobile content consumption continues to increase as double-digit growth was seen across all major categories in the U.S. in March 2011. Social Networking saw the strongest growth increasing 45.7 percent to nearly 64 million users. These insights and others...
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US Singapore and UK Have the Highest Share of Traffic from Non Computer Devices

Today, comScore launched Device Essentials - a service that provides an all-encompassing view of digital traffic from all web-enabled devices worldwide. The findings in the inaugural release provide the world's first glimpse into the share of traffic...
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Financial Information/Advice Sites Grew Nearly 30 Percent Since Last Year in Europe

During September 2011, Financial Information/Advice Sites like GrupaMoney.pl and Moneysupermarket.com attracted over 72.6 million unique visitors, an increase of 27.4 percent over the past year in Europe. France was the largest market for these sites...
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Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011

The Wall Street Journal published this infographic featuring a comScore analysis of the breakdown of large and small advertisers for the top three advertising publishers in the U.S. – Facebook, Yahoo! Sites, and Microsoft Sites. In Q3 2011, Yahoo! and...
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web–based-email-shows-declining-engagement-among-younger-age-groups-in-europe

In August 2011, the average number of minutes spent overall by Europeans on web-based email showed an increase of nearly 11 percent from the previous year. A demographic analysis showed that this increase was mainly driven by higher engagement with web-based...
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The Rise of the iPhone

With the impending release of the next generation of iPhones around the corner, comScore analyzed the potential impact of a new iPhone on the U.S. mobile industry in a new report, iPhone 5: Implications for the Operator Industry.
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Tablets Now Account for 28 Percent of Non-Computer Digital Traffic in the US

Today, Amazon entered the rapidly growing tablet market with the introduction of Kindle Fire. The latest data from comScore Device Essentials shows that tablets account for an increasing share of digital traffic as consumers continue to integrate these...
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5 in 10 Top US Mobile Devices Are Brew Feature Phones

Qualcomm recently commissioned comScore to conduct a study on the U.S. mobile audience to gain insight into the penetration of the Brew feature phone platform in the mobile market today. The study found that as of May 2011, 65.6 million U.S. mobile subscribers...
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Two Thirds of Tablet Owners Play Games on Their Device

Two-thirds of U.S. tablet owners played a game on their device in September, with 23% doing so almost every day. Listening to music was also a popular activity, with 62% of tablet owners reporting listening to music downloaded from a music service and...
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