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Mastering Health Advertising in a Privacy-Centric World

The advertising landscape is undergoing a significant shift towards privacy-conscious practices.
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Lowering cost per diagnosis (Dx)​ with privacy-centric, ID-free targeting​

Butler/Till utilized Proximic by Comscore’s privacy-centric, ID-free health targeting to compare performance outcomes against competitor health audiences for a major pharmaceutical brand.
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Os dados por trás do consumo de CTV no Brasil

Em um país em que 64% da população usuária de internet consome CTV, venha conferir os hábitos de consumo, o que os lares com TV Conectada tem assistido, a publicidade na TV Conectada, as perspectivas do mercado.
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Infographic-Leading Online Video Properties Worldwide

The French economic newspaper Les Echos recently published an infographic using comScore data showing the main online video properties worldwide in January 2013. In 12th place is the French online video site Dailymotion, which attracted 116.12 million...
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Nearly 2 in 3 Dutch Internet Users visit Banking Sites

155 million internet users in Europe accessed a banking website via their PC in February 2013 and spent an average of 35.8 minutes per visitor on these sites. Out of the 18 European markets analysed, Netherlands tops the rankings with 64.3 percent of...
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Which Sites Capture The Most Screen Time in Russia?

During February 2013, there were 61.4 million Russians who went online via a desktop PC or laptop. Ranked by total unique visitors, Mail.ru Group and Yandex Sites were the top 2 web properties in Russia, with 52.5 million and 51.8 million visitors respectively...
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Who Is Using Twitter in France?

Over the past year, Twitter’s desktop audience has grown by 53 percent, reaching 5.5 million French internet users in November 2012, making France the 7th largest market for Twitter. The number of visitors aged 55+ doubled compared to the previous year...
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Smartphones Reach Majority in all EU5 Countries

The number of smartphone users in the EU5 countries (Spain, Germany, Italy, France and the UK) grew by 30 percent over the year, reaching 136.2 million in the three month average ending December 2012. This was the first month that all European countries...
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Who is Advertising on Facebook in France

In France, a total of 60.5 billion display ad impressions were delivered across the internet in March 2013, of which, 13.5 billion were served on Facebook by over 2100 advertisers.
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Who uses Social Media in New Zealand?

2.8 million people accessed a social media site in New Zealand during November 2013. This category reached 94.6 percent of the total Kiwi internet audience. Facebook was the clear leader with 1.95 million unique visitors; more than double that of LinkedIn...
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