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TV Conectada abrange 41 por cento da populacao digital na America Latina e alavanca oportunidades para anunciantes

En los últimos años, el consumo de Connected TV ha crecido considerablemente en Latinoamérica, alcanzando más de 150 MM de watchers, equivalente a un 41% de la población latinoamericana. Esto no solo refleja un negocio en pleno desarrollo, sino también...
0% - ights/Press-Releases/2022/12/Gran-oportunidad-para-anunciantes-en-Latinoamerica

2022 FIFA World Cup the sponsors hitting the back of the net

As we near the final stages of the tournament, we look at how the sponsors are faring.
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Comscore Releases Rankings for Digital and General News in Social Media

Comscore, Inc.(NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media, today released the top properties by audience size and engagement (average minutes per user),and General News social engagement (cross-platform actions) in...
0% - ights/Press-Releases/2022/12/Comscore-Releases-Rankings-for-Digital-and-General-News-in-Social-Media

Retail tis the season of the bargain hunter


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Adform Rolls-Out Comscore Predictive Audiences Globally

Adform, the leading global independent advertising platform, and Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced an expanded partnership, bringing Comscore Predictive Audiences to Adform’s...
0% - ights/Press-Releases/2022/12/Adform-Rolls-Out-Comscore-Predictive-Audiences-Globally

Mundial Catar 2022 Resumen fase de grupos

Les compartimos un resumen de la conversación social que el Mundial de Fútbol Catar 2022 generó en Latinoamérica tras la finalización de la fase de grupos.
100% - ights/Presentations-and-Whitepapers/2022/Mundial-Catar-2022-Resumen-fase-de-grupos

2022 Year in Review Music Industry

Music is a big deal every year, but 2022 had some unique conditions that made it an especially interesting industry to watch.
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Argentina vs México

¿Cómo se vivió la rivalidad entre países en Social Media? En esta pequeña cápsula de contenido resumimos algunos datos destacables durante el partido del Mundial de Fútbol Catar 2022.
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Global and Asian Box Office Overview

At the CineAsia Expo 2022, held in Bangkok Thailand [December 5-8], Comscore presented an Overview of the Global Theatrical Box Office Grosses with highlights on Market Shares and change year on year across the different regions around the world.
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Conversaciones polémicas entorno a Catar

Hubo varios temas negativos que se encontraron entre los comentarios más mencionados en América Latina con respecto a la sede del Mundial de Fútbol 2022: Catar. Entre ellos, la violación de los derechos humanos y las prohibiciones que el país establece....
100% - ights/Infographics/Conversaciones-polemicas-entorno-a-Catar