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Predictive audiences para un Futuro Cookieless en LATAM

Los cambios de hábitos en los usuarios llegaron para quedarse. Como marcas debemos reconocer estos cambios a tiempo, analizarlos y adaptarnos para brindar la mejor experiencia posible a nuestros consumidores, logrando así un mayor engagement con nuestra...
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The Outlook For Theaters And Streaming Services

Walt Disney’s “Black Widow” brings in $80M at domestic box offices. Paul Dergarabedian, Senior Media Analyst at Comscore discusses the outlook for hybrid-releases in theaters and streaming services. He talks about Disney+ versus other streaming services...
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Sports TV it s always the season part 2

In last week’s blog post we saw that viewership peaks when a combination of sports hits the screens. So, in the UK, how different are TV viewers of different sports in terms of OTT content preferences? Let’s look at the example of Football and Rugby....
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Comscore and the Role of Privacy: Context and History of Online Measurement

The online advertising ecosystem has been buffeted by a series of announcements and proposals coming from some of the largest platforms in the world, such as Google, Apple, and Facebook. However, much of the coverage fails to provide the context and history...
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Online Measurement in a Privacy-Forward Future

Last Thursday, June 24, 2021, Google published an article that threw much of the online advertising ecosystem into confusion.
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Covid 19 Efecto cocooning

El 14 de marzo de 2020 se declara el Estado de Alarma en nuestro país y, acompañado de un confinamiento domiciliario estricto y sin precedentes, provocará el inicio de una nueva forma de vida para toda la población, sin excepciones. No es de extrañar...
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Best opening weekend box office haul for "F9" since 2019's "Star Wars"

Paul Dergarabedian, Senior Media Analyst at Comscore, joins CNBC's Worldwide Exchange to discuss the box office, after "F9" hauled in $70M in its domestic opening weekend.
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Comscore Announces Spectacular Box Office Recovery in France

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced very positive news for theatrical exhibition in France, with our exclusive data demonstrating how the recovery of the movie theater...
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Sports TV it s always the season part 1

There’s always a good reason to watch sports on TV. These days it’s the men’s Euro 2020 football championship (2021 edition), whilst later in the summer it might be the Tokyo Olympics, or even the British & Irish Lions tour to South Africa. With dedicated,...
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Comscore Publishes New Research Examining Future of App Measurement

The past several years have seen significant evolution in both the web browser environment and the ecosystem of regulations, laws, and consumer awareness about privacy. That’s why Comscore is excited to publish its latest whitepaper exploring the future...
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