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Bing Off to a Good Start in First Week of Search Activity, According to comScore
comScore, Inc. today released a preliminary study of the performance of Bing, Microsoft’s new search engine, during the first week of its public launch. The results of the analysis show a substantial improvement in Microsoft’s position in the search market...
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ights/Press-Releases/2009/6/Bing-Off-to-a-Good-Start-in-First-Week-of-Search-Activity-According-to-comScore
Making a Splash at Super Bowl LIII with Pepsi and bubly
What is the value of a Super Bowl ad for an emerging challenger brand? As an emerging challenger brand in the crowded seltzer category, bubly wanted to make a splash at Super Bowl LIII to drive impact across the purchasing funnel and win greater market...
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e-Studies/Making-a-Splash-at-Super-Bowl-LIII-with-Pepsi-and-bubly
comScore Expands Capabilities in Brazil
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of online behavior among 6-14 year-old consumers in Brazil, a recent addition to comScore’s demographic segmentation capabilities in the market. The study found...
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ights/Press-Releases/2010/6/comScore-Expands-Capabilities-in-Brazil
Incremental Voters Reach
Reach Incremental Voters More Efficiently and Validate Ad Campaign Outcomes
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e-Studies/Reach-Incremental-Voters-More-Efficiently-and-Validate-Ad-Campaign-Outcomes
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
Helzberg and Wpromote unlock cost savings and higher performance with Proximic by Comscore’s ID-Free segments.
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e-Studies/Proximic-s-ID-Free-Predictive-Audiences-Fuel-Helzberg-s-Holiday-Success
Connected TV en Argentina, 2023
Comscore presenta su estudio de industria "Connected TV, OTT y Addressable Advertising en América Latina: Edición 2023", respaldado por importantes compañías y asociaciones del ecosistema digital. Este informe explora los hábitos de consumo y las actitudes...
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ights/Presentations-and-Whitepapers/2024/Connected-TV-en-Argentina-2023
Comscore Reports TV Viewing Engagement for Week Ending April 11 2021
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 11, 2021.
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ights/Press-Releases/2021/4/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-April-11-2021
El futuro digital Temas clave del evento Programmatic Morning
El evento "Programmatic Morning: Identificación & Medición" se ha consolidado como un punto de encuentro esencial para comprender el futuro digital. Julia Sizova Granero, Country Manager South EMEA, participó en la mesa redonda sobre "Soluciones de medición...
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ights/Blog/El-futuro-digital-Temas-clave-del-evento-Programmatic-Morning
iPhone 6 Series Now Represents Majority of US iPhone Installed Base
Nine years since the introduction of the first iPhone, Apple remains America’s most popular smartphone original equipment manufacturer (OEM) in 2016. In light of Apple’s product event yesterday where they unveiled the latest iPhone SE, it seemed like...
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ights/Blog/iPhone-6-Series-Now-Represents-Majority-of-US-iPhone-Installed-Base
Cross-Platform Measurement Integration Partners
Experience the future of precision measurement and uncover unparalleled market-level insights, brought to you exclusively by The Trade Desk and Comscore
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ducts/Advertising/Cross-Platform-Measurement-Integration-Partners
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