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The Future of Measurement for Branded Content

Audiences are consuming content at an almost unbelievable rate. At the same time, advertisers are rushing to keep up with new and innovative branded integration and content opportunities in the fight for consumer attention.
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Comscore Reveals how the Pandemic has Changed Consumer Behavior

What happens to consumer behavior 6+ months into a pandemic? Are people still shopping or are they glued to their television sets? Have cable subscriptions been replaced with new streaming services? Have consumers paused major life events? What will the...
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Comscore Launches New Advanced Streaming Behavior Segments in Tru Optik Data Marketplace

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and Tru Optik, the identity resolution leader across streaming and connected media, today announced the launch of new advanced streaming behavior...
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Brand Effectiveness

Comscore’s Ad Effectiveness solution is a comprehensive suite of products that provides the flexibility and insights you need to pull ahead in the market.
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In case we missed you at DMEXCO 2020

Take a look through all the great content we shared at DMEXCO 2020 now
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Comscore Snapshots online education in Europe

This week’s snapshot summarises the online education media footprint in Europe visited by adults aged 18 and above. We include statistics for France, Germany, Italy, Spain, the UK and EU5 averages for benchmarking purposes.
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How To Solve Identity & Safeguard Privacy

Rachel Gantz, GM of Activation Solutions at Comscore discusses deprecation of third-party cookies and Apple’s decision to make its IDFA mobile ad system opt-in by consumers with BeetTV's Robert Andrews.
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El sector del turismo online antes, durante y después del estado de alarma

Durante los 99 días que duró el Estado de Alarma en España, el consumo online reflejó lo excepcional de la situación. Uno de los sectores más impactados debido a las restricciones de movilidad impuestas, fue el sector del turismo.
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Comscore Snapshots: Online Education in the Asia-Pacific Region

In this week’s edition of Comscore Snapshots, we look at the state of online education across the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam....
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The Renaissance of Cross-Platform Local Advertising


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