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Rachel Gantz, GM of Activation Solutions at Comscore discusses deprecation of third-party cookies and Apple’s decision to make its IDFA mobile ad system opt-in by consumers with BeetTV's Robert Andrews.
Deprecation of third-party cookies and now Apple’s decision to make its IDFA mobile ad system opt-in by consumers will have a profound impact on how advertisers can target audiences across screens.
So how can ad buyers adapt and change tactics?
Apple is due to change its Identifier for Advertisers (IDFA), which advertisers use to identify iOS devices so they can deliver customized advertising, to a default opt-in.
This video is part of Advertising in a Time of Privacy-Centricity, a Beet.TV series presented by AppsFlyer. For more videos from the series, please visit this page.
Comscore Validated Campaign Essentials™ (VCE®) is an ad and audience delivery validation solution that helps improve the performance of digital advertising campaigns.
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