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Analyzing the Box Office Draw for Best Picture Nominees

Even in this new era of content consumption defined by a record number of streaming services, audiences are still flocking to theaters to see this year’s Best Picture nominees. But why? We look at what drove moviegoers to see the 2020 contenders on the...
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Comscore to Announce Fourth Quarter and Full Year 2019 Financial Results

Comscore today announced it plans to hold a conference call on Thursday, February 27th at 5:00 p.m. ET to discuss its financial results for the quarter and year ended December 31, 2019.
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Veni Vidi Video Online streaming in the UK

With the 2020 edition of the BAFTAs behind us and days to go before the Oscars, Netflix has once again asserted itself as a movie powerhouse, with ‘Marriage Story’ and ‘Klaus’ picking up BAFTA awards, and ‘The Irishman’ being nominated for various Oscars....
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How WBRE-TV used Comscore to help clients recruit

WBRE-TV, a local NBC affiliate in Wilkes-Barre, used Comscore data to win new business in an entirely new industry: blue collar job recruiting
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Comscore and Rural Media Group Announce MultiYear Deal

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, and Rural Media Group, Inc., a portfolio of media outlets, today announced a multi-year deal for two of its flagship television networks, The Cowboy Channel and...
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From quirky to mainstream TikToks Time to Grow Up

TikTok, the video-sharing social media app owned by the Beijing-based company ByteDance, was released to international markets in September 2017. It has since made the headlines thanks to its stellar growth – mostly among teenagers and celebrity adopters...
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Comscore Executive Carol Hinnant Promoted to Chief Revenue Officer

Comscore today announced Carol Hinnant, a 15-year Comscore executive, has been promoted to Chief Revenue Officer. Hinnant will guide Comscore’s revenue-generating operations across the global digital, television, and cross-platform business, and will...
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Back to the Future Flashbacks from CES 2020

Since 1967, the Consumer Electronics Show (CES) has been THE venue for the technology industry to introduce the latest electronic inventions designed to improve the lives of consumers. Over the past fifty years, however, this event has evolved into much...
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TIK TOK triplica l’audience in tre mesi

Il fenomeno globale TIK TOK, in tre mesi ha registrato in Italia una crescita esponenziale sia in termini di utenti unici che di tempo speso complessivo.
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Comscore Television Viewing Data Helps Predict Advertising Audience Decline

Comscore is excited to be collaborating with Syracuse University's S.I. Newhouse School of Public Communications researchers to identify the key variables that may determine advertising avoidance and audience dropoff during commercial airings.
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