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As Print Newspapers Decline How Does Digital Fill the Void

You can’t help but read in the news today – ironically -- about the challenges facing the newspaper industry. In the course of the past few months, both the Rocky Mountain News and the Seattle Post-Intelligencer have ceased print news operations, with...
15% - ights/Blog/As-Print-Newspapers-Decline-How-Does-Digital-Fill-the-Void

The Revenge of Neglected Brands

Many small brands are never advertised on TV and do not get to experience the glamour and rewards of brand advertising. Often, the reason is the unattractive economics of trying to reach a low incidence buyer base. For instance, in a product category...
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Small Businesses Show Weak Improvement in Sales

Consistent with comScore’s observations in e-commerce, the NFIB reported that the percent of owners citing poor sales as their top problem—the long-time primary complaint of firms—has faded a few points, and reports of sales trends are much better than...
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Value Claims Improve Advertising Effectiveness in Recessionary Times

In today’s uncertain economic environment with the lingering effects of the recession, advertisers and agencies are working harder than ever to employ effective advertising approaches. One consistent debate has been whether or not to include a “value...
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Argentina es el Pais Mas Involucrado con las Redes Sociales


15% - ights/Press-Releases/2012/12/Argentina-Ranks-First-in-Worldwide-Desktop-Social-Networking-Engagement

comScore Reports October 2012 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending October 2012. The study...
15% - ights/Press-Releases/2012/11/comScore-Reports-October-2012-US-Mobile-Subscriber-Market-Share

Cyber Monday Headlines Cyber Week as Three Individual Days Eclipse 1 Billion in Online Spending

Cyber Monday’s $1.46 Billion Headlines ‘Cyber Week’ as Three Individual Days Eclipse $1 Billion in Online Spending
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2013 U.S. Digital Future in Focus

This report will examine how these events, along with the latest trends in social media, search, online video, digital advertising, mobile and e-commerce are currently shaping the U.S. digital marketplace
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2013 Mobile Future in Focus

This report will examine how these rapidly changing market dynamics have shaped the current U.S. and international mobile marketplaces, and what these changes mean for the coming year as comScore helps bring the mobile future into focus.
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New Study on Physician Online Behaviors

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released new findings from a study based on data generated by the comScore/Symphony Health Care Professional (HCP) Measurement Solutions offering, which provides insight into...
15% - ights/Press-Releases/2012/12/New-Study-on-Physician-Online-Behaviors