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Movie theaters hope Memorial Day weekend kicks off return of the big screen

Movie theaters are back in business and hoping for their first blockbuster weekend in more than a year. Summer earnings in 2020 were down 96 percent from the year before, but easing restrictions have Hollywood insiders hopeful that the industry will bounce...
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Comscore Snapshots: lifestyle media in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at lifestyle media in the Asia-Pacific region. Our analysis includes statistics for Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, and Taiwan.
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Comscore launches Plan Metrix Multi-Platform in India

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced the introduction of its Plan Metrix Multi-Platform product to the Indian market. This solution combines consumer’s desktop and mobile behaviour...
15% - ights/Press-Releases/2021/7/Comscore-launches-Plan-Metrix-Multi-Platform-in-India

Comscore Box Office Figures Show Nearly 90 of Movie Theaters Are Now Open Worldwide

The latest box office figures from Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, demonstrate another key milestone for the movies industry, as nearly 90% of movie theater locations are now...
15% - ights/Press-Releases/2021/7/Comscore-Box-Office-Figures-Show-Nearly-90-of-Movie-Theaters-Are-Now-Open-Worldwide

Online Sports in the Asia-Pacific Region

In this week’s edition of Comscore Snapshots, we look at the consumption of sports content in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, and other countries in the Asia-Pacific region. Our snapshot covers that offer...
15% - ights/Blog/Online-Sports-in-the-Asia-Pacific-Region

Sports TV it s always the season part 2

In last week’s blog post we saw that viewership peaks when a combination of sports hits the screens. So, in the UK, how different are TV viewers of different sports in terms of OTT content preferences? Let’s look at the example of Football and Rugby....
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India-s Cryptocurrency Boom

The pandemic in 2020 wreaked havoc across the world, the effects of which were felt by the global economy. This caused several commodities and assets to start losing their value and led to people to look for alternate assets to invest in. Owing to the...
15% - ights/Blog/India-s-Cryptocurrency-Boom

Young men drive ChatGPTs momentum in the UK

Over the past two years, interest in AI has skyrocketed in the UK, resulting in a massive 81% increase in unique visitors. OpenAI and ChatGPT are generating buzz on social media, with ChatGPT registering a staggering 9.2 million actions in January 2023...
15% - ights/Blog/Young-men-drive-ChatGPTs-momentum-in-the-UK

Social Media X ray of an Influencer

In this analysis, we want to show how digital and social data combined can help content creators to make informed decisions to better understand and promote an artist or influencer. By analyzing online metrics such as the volume of content, the demographic...
15% - ights/Blog/Social-Media-X-ray-of-an-Influencer

Football Coverage Shines in Charlotte NC

Charlotte, NC residents couldn’t get enough NFL and college football this week.
15% - ights/Blog/Football-Coverage-Shines-in-Charlotte-NC