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Have the signal loss challenges of the future already arrived
It feels like just yesterday Google announced their plan to phase out the third-party cookie and sent the entire advertising industry into a tailspin.
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ights/Blog/Have-the-signal-loss-challenges-of-the-future-already-arrived
Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch of Predictive Audiences
With the deprecation of third-party cookies, advertisers and agencies are in critical need of new ways to ensure their campaigns are reaching the right audiences at scale. Comscore Predictive Audiences is the industry’s first privacy-forward targeting...
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ights/Blog/Comscore-and-IRI-Partner-to-Reinvent-Contextual-Targeting-with-the-Launch-of-Predictive-Audiences
Combating Misinformation Warfare: Responsible Action During the Current Conflict and Beyond
The Comscore and NewsGuard teams continue to develop and offer tools which can be used by anyone who wants to keep their brand from the tarnish associated with information warfare and avoid supporting purveyors of misinformation unintentionally with advertising...
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ights/Blog/Combating-Misinformation-Warfare-Responsible-Action-During-the-Current-Conflict-and-Beyond
How the Womens World Cup Scores Big
Once every four years the world’s best women’s soccer players battle it out to honor their countries and chase the title of world champion.
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ights/Blog/How-the-Womens-World-Cup-Scores-Big
Local TV Measurement
Comscore TV Local provides unique viewing behaviors across all 210 markets, with insights for household-level and advanced audience reporting. Person-level demos are also now available in Comscore TV, delivering 90 age/gender segments.
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ducts/Television/Local-TV-Measurement
Comscore Campaign Ratings Local
In this session, we provided a comprehensive overview of our local and national capabilities and how our measurement solution can empower you to navigate the evolving landscape of digital advertising effectively and optimize your campaigns for maximum...
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ights/Presentations-and-Whitepapers/2024/Comscore-Campaign-Ratings-Local
Comscore Reports Fourth Quarter and Full Year 2023 Results
Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the fourth quarter and full year ended December 31, 2023.
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ights/Press-Releases/2024/3/Comscore-Reports-Fourth-Quarter-and-Full-Year-2023-Results
Third-Party Accreditation
comScore accreditations and certifications, as well as the status of our in-progress third-party reviews.
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ut/Third-Party-Review
Unlocking the Secrets of Effective Advocacy Messaging with Big Data for the 2024 Political Cycle
In the rapidly evolving landscape of political and advocacy communications, every dollar spent counts more than ever. With 2024 poised to break records in political and advocacy ad spending, the need for precision and impact is undeniable.
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ights/Presentations-and-Whitepapers/2023/Unlocking-the-Secrets-of-Effective-Advocacy-Messaging-with-Big-Data-for-the-2024-Political-Cycle
ID-Free Targeting that Performs
The seismic shift in the advertising industry propelled by evolving data privacy regulations and the deprecation of third-party cookies has prompted advertisers to explore innovative approaches to audience targeting.
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ights/Blog/ID-Free-Targeting-that-Performs
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