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College Sports Spark Media Madness

March Madness is a big deal, and not just for student-athletes. March is one of the biggest months for engagement on college sports pages, and March 2023 saw 160 million actions across Facebook, Instagram, and Twitter, the highest-ever total for the category....
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The Madness Slows Down and Spring Baseball is Back in San Diego CA

San Diego State University's national semifinal victory over Florida Atlantic University in the Final Four made for an electrifying weekend for both the students and residents of San Diego.
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Young men drive ChatGPTs momentum in India

Both OpenAI, the research organization that developed ChatGPT, and ChatGPT itself are the object of much buzz on social media: OpenAI registered more than one million actions on social media in January 2023 – double the number it generated in the entire...
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The Prime Day Effect

Prime Day has become a global retail touchpoint.
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Its All About MLB Baseball in Cleveland OH

It was all about the Cleveland Guardians MLB team this week in Cleveland, OH, as the market earned over 63 million total hours of live television viewed.
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Local News Engages Audiences in St Louis MO

Local and national news dominated our series rankings this week in St. Louis, MO.
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Young Women Emerge as Fastest-Growing Sports Audience

From June 2022 to June 2023, there was a 22% increase in the number of females aged 18-24 who visited a sports website or app, more than any other age and gender breakout.
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Rihanna Shines at Halftime and on Social

If you didn’t watch Sunday’s Rihanna concert LIVE, chances are you didn’t miss it on social or in the headlines afterward!
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Coronation of King Charles III

On May 6, 2023 King Charles III and Queen Camilla were crowned in a historic coronation ceremony at Westminster Abbey.
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NHL Playoffs Drive Viewing in the Denver Aurora CO Market

The NHL Playoffs and local news took over televisions in the Denver-Aurora, CO market during the week of April 24-30, 2023.
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