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The Super Mario Bros Movie Powers Up Audiences at the Box Office on Digital Platforms

In terms of top-grossing Wednesday openers, the month of April has never been a super place to launch a movie. That is, until now with The Super Mario Bros. Movie.
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Comscore Reports Second Quarter 2023 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the quarter ended June 30, 2023.
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MLB Baseball Tops NFL PreSeason in Philadelphia PA

Despite pre-season football making it’s return, it was all about Baseball in Philadelphia, PA this week.
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Havas - Comscore Trainings


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MLB All Star Weekend Shines in San Francisco San Jose CA

It was All-Star week for Major League Baseball, and residents of the San Francisco-San Jose, CA market couldn’t look away.
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NBA Finals Drive Ratings in Dallas Ft Worth TX

With 94M hours viewed this week, the Dallas-Ft. Worth, TX market continues to pull in some of the highest viewership in the country.
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Gender Equality Measurement for digital platforms

SeeHer, in partnership with Comscore, unveils industry-first “Gender Equality Measurement“ for digital platforms at ANA Data, Analytics And Measurement Conference
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A Travel Portal Renaissance

Travel is increasingly becoming a heated category for credit card issuers, as they vie for the Lifestyle Powerhouse crown with travel-savvy cardholders.
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Brits Are Most Likely to Use Maps on Smartphone

In March 2012, 90.4 million people in the EU5 accessed Map sites via a computer, representing 49.6 percent of the internet audience. In comparison, 39.8 million smartphone users accessed maps via their device, representing 35 percent of the EU5 smartphone...
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U.S. Demographic Profiles at Facebook and Twitter

Facebook saw its share of visitors between the ages of 35-54 decline 3.6 percentage points to 35.4 percent, while the share of visitors under 18 (up 1.2 points to 11.1 percent) and age 55 and older (up 1.9 points to 13.2 percent) made the biggest gains.
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