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UK and France Most Engaged with Email Sites in Europe

Over 278.5 million European computer users accessed Email sites for an average of 108 minutes per person during May 2012. The UK audience was most engaged, with an average user spending 225.6 minutes on sites like Hotmail and Yahoo! Mail. France was not...
15% - ights/Infographics/UK-and-France-Most-Engaged-with-Email-Sites-in-Europe

Spanish Most Engaged with Sports Sites in Europe

In May 2012, 189.3 million European internet users visited Sports websites and spent an average of 52.2 minutes on sites such as Yahoo! Sports, BBC Sport, or Marca.com. Spain ranked as the country with the highest engagement per visitor with 13.5 million...
15% - ights/Infographics/Spanish-Most-Engaged-with-Sports-Sites-in-Europe

Nearly 3 out of 4 Ad Campaigns Deliver Ads Adjacent to Brand Inappropriate Content

A U.S.-based vCE™ Charter Study of 12 national advertisers found that 72 percent of Charter Study campaigns had at least some ads running next to content deemed “not brand safe” by the advertiser. In total, the findings showed that 141,000 impressions...
15% - ights/Infographics/Nearly-3-out-of-4-Ad-Campaigns-Deliver-Ads-Adjacent-to-Brand-Inappropriate-Content

iPad Ownership Grows Among all US Income Segments

Although upper income segments still represent the majority of iPad/iPad 2 owners in the U.S., all income segments are seeing impressive growth as more consumers* adopt iPad devices.
15% - ights/Infographics/iPad-Ownership-Grows-Among-all-US-Income-Segments

BSkyB Ads Reach 73 Percent of UK Internet Users

In the UK, 75.3 billion display ad impressions were delivered during April 2012. Microsoft was the top advertiser by display ad impressions delivered (910 million), with BSkyB being the second largest advertiser in the UK with 776 million ad impressions....
15% - ights/Infographics/BSkyB-Ads-Reach-73-Percent-of-UK-Internet-Users

Germany’s Mobile Users Discover Retail and Instant Messaging

In Germany, online retail was the fastest growing activity among mobile users (+92%), reaching 7.7 million people in the three month average ending July 2012. Instant messaging services like WhatsApp and Windows Live have gained popularity too and in...
15% - ights/Infographics/Germany-s-Mobile-Users-Discover-Retail-and-Instant-Messaging

15.5 percent of European Smartphone Owners Have a Tablet

Smartphone penetration in EU5 (France, Germany, Italy, Spain and UK) is now at 53.7% with nearly 130 million people using smartphones in the three month average ending September 2012. Out of this smartphone audience, 15.5% also own a tablet, compared...
15% - ights/Infographics/15-5-percent-of-European-Smartphone-Owners-Have-a-Tablet

Italian Online Gaming Sites Are Popular Amongst Households with Children

In Italy, nearly 9.5 million internet users spent an average of 55.3 minutes (per visitor) on online gaming sites in October 2012, an increase of 8 percent over the past year. An extended demographic analysis of the online gaming category in Italy showed...
15% - ights/Infographics/Italian-Online-Gaming-Sites-Are-Popular-Amongst-Households-with-Children

Just-Eat Group Extends UK Reach by 14% When Accounting for Mobile

To better reflect the changing state of digital media consumption today, comScore MMX™ Multi-Platform provides unduplicated audience measurement across various media platforms, including PC browsing, PC video streams and on-network mobile browsing usage...
15% - ights/Infographics/Just-Eat-Group-Extends-UK-Reach-by-14-When-Accounting-for-Mobile

UK Consumers Increasingly Turn to Digital Channels for Health Information

It is political party conference season in the UK, and the future of the National Health Service (NHS) is a hot topic. Consumers are increasingly recognising the importance of the NHS via digital channels too.
15% - ights/Infographics/UK-Consumers-Increasingly-Turn-to-Digital-Channels-for-Health-Information