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Maximizing the value of ad buys with Secret Weapon Media Agency

Secret Weapon Media Agency used Comscore insights to help their local RV dealership client reallocate budget to maximize value
15% - e-Studies/Maximizing-the-value-of-ad-buys-with-Secret-Weapon-Media-Agency

GSTV and Comscore Partner to Measure Cross-Platform Video Impact

GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers, and Comscore today announced campaign results from two pilot studies that used a new approach to quantifying the effect of ad...
15% - ights/Press-Releases/2019/12/GSTV-and-Comscore-Partner-to-Measure-Cross-Platform-Video-Impact

US Music Streaming Giants Are Now Mobile Audience Heavyweights

In this blog post, we take a look at how U.S. audiences engage with music apps, including iHeartRadio, Pandora, Soundcloud, Apple Music, Spotify, and Google Play Music, and discuss how their audiences vary across mobile web and app, as well as examine...
15% - ights/Blog/US-Music-Streaming-Giants-Are-Now-Mobile-Audience-Heavyweights

The value of female sports audiences

In Comscore’s recent whitepaper, The Danger of Trusting Advertising Truisms, created in partnership with Campaign, we investigated the impact of relying on common assumptions about audiences and how the thoughtful use of data can help identify untapped...
15% - ights/Blog/The-value-of-female-sports-audiences

Trends in Online News Consumption in India

Indians love news. News/Information is the number one content category consumed in India, as compared to Entertainment worldwide. In September 2019, 96% of internet users in India accessed a news site.
15% - ights/Presentations-and-Whitepapers/2019/Trends-in-Online-News-Consumption-in-India

Beyond Reach: News Engagement in the UK

This whitepaper investigates news consumption in the UK market landscape, and the implications for advertisers and publishers.
15% - ights/Presentations-and-Whitepapers/2019/Beyond-reach-News-Engagement-in-the-UK

Comscore Reports Third Quarter 2019 Results and Announces Leadership Transition

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended Septermber 30, 2019.
15% - ights/Press-Releases/2019/11/Comscore-Reports-Third-Quarter-2019-Results-and-Announces-Leadership-Transition

CBS the big mover in Shareablee's latest TV Network rankings

New Fall TV programming has seen 5 networks jump up Shareablee's latest US TV Network social media rankings, with CBS the biggest mover over the month.
15% - ights/Press-Releases/2019/10/CBS-the-big-mover-in-Shareablee-s-latest-TV-Network-rankings