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Mobile’s Hierarchy of Needs

The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives. In this report,...
40% - ights/Presentations-and-Whitepapers/2017/Mobiles-Hierarchy-of-Needs

comScore Announces Launch of MMX Multi-Platform Indonesia

comScore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in Indonesia with the introduction of data from its recently launched mobile consumer panel.
35% - ights/Press-Releases/2017/3/comScore-Announces-Launch-of-MMX-Multi-Platform-Indonesia

comScore Releases New Report Mobiles Hierarchy of Needs

comScore, Inc. today published its 2017 international mobile report, ‘Mobile’s Hierarchy of Needs’. This new report traces the global evolution of smartphones and tablets to become the primary digital tool, revealing specific behaviours for which these...
40% - ights/Press-Releases/2017/3/comScore-Releases-New-Report-Mobiles-Hierarchy-of-Needs

comScores Vice President of Political Technology Carol Davidsen to Speak at the AAPC 2017 Annual Pollie Awards and Conference

comScore’s Carol Davidsen will be participating in a panel discussion at the American Associaton of Political Consultants (AAPC) 2017 Annual Pollie Awards and Conference. The panel, entitled “Mixed Media: The Art of Voter Contact Methods,” will focus...
15% - ights/Press-Releases/2017/3/comScores-Vice-President-of-Political-Technology-Carol-Davidsen-to-Speak-at-the-AAPC-2017-Annual-Pollie-Awards-and-Conference

comScore Introduces Breakthrough Service to Measure Consumer Interaction

comScore today announced comScore Connected Home, the first syndicated service to be based on the company’s proprietary Total Home Panel – a breakthrough research platform that measures consumer behavior across home network-connected devices. Connected...
29% - ights/Press-Releases/2017/3/comScore-Introduces-Breakthrough-Service-to-Measure-Consumer-Interaction

O conteudo de video em midias sociais cresce 67 na America Latina

A comScore e o Shareablee divulgaram uma pesquisa recente sobre o comportamento e consumo digital dos usuários, bem como o conteúdo dos anunciantes nas redes sociais da América Latina durante o ano passado.
43% - ights/Press-Releases/2017/3/O-conteudo-de-video-em-midias-sociais-cresce-67-na-America-Latina

Digital Future in Focus: Global Trends and Insights

comScore measurement solutions for unduplicated multi-platform audiences, as well as validated advertising performance and effectiveness, help publishers, advertisers and agencies make sense of the digital landscape. Reporting on over 40 markets worldwide,...
15% - ights/Blog/Digital-Future-in-Focus-Global-Trends-and-Insights

comScore Reports 109 Billion in Q4 2016 Total Digital US Retail E Commerce Spending Up 18 Percent vs Year Ago

comScore today reported Q4 2016 U.S. retail e-commerce spending from desktop computers and mobile devices. For Q4 2016, $109.3 billion was spent online, marking an 18-percent increase versus the same quarter in 2015. The majority of online buying occurred...
15% - ights/Press-Releases/2017/2/comScore-Reports-109-Billion-in-Q4-2016-Total-Digital-US-Retail-E-Commerce-Spending-Up-18-Percent-vs-Year-Ago

Revised Top 50 Digital Media Properties for October and November 2016

Last month, Facebook uncovered an issue that impacted comScore’s reporting for a small number of Instant Articles publishers. Specifically, it caused an underreporting of iPhone traffic from Facebook for the affected publishers between September 20 and...
45% - ights/Rankings/Revised-Top-50-Digital-Media-Properties-for-October-and-November-2016

comScore Appoints Carol DiBattiste as General Counsel Chief Privacy and People Officer

comScore (NASDAQ: SCOR) today announced that Carol DiBattiste will join comScore as General Counsel & Chief Privacy and People Officer on January 23, 2017. A recognized expert in legal, compliance, enterprise risk and change management, Ms. DiBattiste...
15% - ights/Press-Releases/2017/1/comScore-Appoints-Carol-DiBattiste-as-General-Counsel-Chief-Privacy-and-People-Officer