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comScore Releases Inaugural Data from Total Universe Report

comScore is excited to announce that we have released our first beta data set from the comScore Total Universe report, and we have some very interesting results to share. As background, the comScore Total Universe report provides audience measurement...
33% - ights/Blog/comScore-Releases-Inaugural-Data-from-Total-Universe-Report

FIFA.com Traffic Builds in Anticipation of 2010 World Cup

Well, the 2010 World Cup is finally upon us as people across the globe eagerly anticipate the kick-off for the opening games. And while excitement will soon reach a fever pitch, the anticipation has clearly been mounting for the past few months. One illustration...
33% - ights/Blog/FIFA.com-Traffic-Builds-in-Anticipation-of-2010-World-Cup

Fútbol Fever - Latin Americans’ World Cup Excitement Plays out on FIFA.com

World Cup interest continued to intensify around the globe through the end of June. Traffic to FIFA.com reached a global high on Tuesday, June 22 as the end of group play revealed which teams would advance to the next round. More than 8.7 million people...
33% - ights/Blog/Futbol-Fever-Latin-Americans-World-Cup-Excitement-Plays-out-on-FIFA.com

Seeking Osama: Anatomy of a News Firestorm in a Cross-Platform Environment

When the news broke late Sunday evening that U.S. armed forces had managed to hunt down and kill Osama bin Laden, a range of emotions washed over me, including relief, elation, pride and so many others. But soon after the initial “pinch-myself, is this...
33% - ights/Blog/Seeking-Osama-Anatomy-of-a-News-Firestorm-in-a-Cross-Platform-Environment

As Power Shifts to Consumers, Get Ready for a Renaissance in Advertising

In today's digital world, it is clear now more than ever before that pricing power is rapidly shifting to the consumer. The digital medium has brought transparency to prices and made it easy for anyone with a computer or mobile device to quickly find...
33% - ights/Blog/As-Power-Shifts-to-Consumers-Get-Ready-for-a-Renaissance-in-Advertising

Brand Loyalty Eroding As Consumers’ Economic Pressures Increase

It’s no secret that the global recession has devastated many industries. And while some have recovered, consumers continue to feel the pain in a variety of ways, leading them to fundamentally alter their brand buying behavior.
33% - ights/Blog/Brand-Loyalty-Eroding-As-Consumers-Economic-Pressures-Increase

comScore Launches Online Video Measurement Service in Turkey

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of Video Metrix in Turkey. This online video measurement service, which was the first to market in the U.S. more than four years ago, has been developed...
33% - ights/Press-Releases/2011/4/comScore-Launches-Online-Video-Measurement-Service-in-Turkey

comScore Releases The 2010 Europe Digital Year in Review

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released The comScore 2010 Europe Digital Year in Review. This inaugural report provides a comprehensive overview of key trends in the European digital media landscape, including...
33% - ights/Press-Releases/2011/2/comScore-Releases-The-2010-Europe-Digital-Year-in-Review

Las Madres Espanolas son las Mayores Compradoras Online

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 376.6 million unique visitors went online in October 2011 for an average of 27.8 hours per person. This study highlights...
33% - ights/Press-Releases/2011/12/UK-Mums-Are-Keen-Online-Shoppers

U.S. Online Holiday Shopping Season Reaches Record $37.2 Billion for November-December Period

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported that retail e-commerce spending for the entire November – December 2011 holiday season reached $37.2 billion, marking a 15-percent increase versus last year and an all-time...
33% - ights/Press-Releases/2012/1/U.S.-Online-Holiday-Shopping-Season-Reaches-Record-37.2-Billion-for-November-December-Period