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Green Tuesday? Tuesday, December 15 Reaches Record $913 Million in Online Spending

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 48 days of the November - December 2009 holiday season. For the holiday season-to-date, $24.8 billion has been spent...
29% - ights/Press-Releases/2009/12/Green-Tuesday-Tuesday-December-15-Reaches-Record-913-Million-in-Online-Spending

comScore Release First Comparative Report on Mobile Usage in Japan, United States and Europe

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on mobile usage and behaviors in Japan, the United States and Europe from its MobiLens service. The report examined multiple dimensions of mobile usage including...
29% - ights/Press-Releases/2010/10/comScore-Release-First-Comparative-Report-on-Mobile-Usage-in-Japan-United-States-and-Europe

3 Points to Consider when Posting Branded Content in the New Normal of 2020

Publishing branded content during a pandemic can be challenging – it is something that has never been done before. Are people ready to hear branded content messages again? Are they ready for life to go back to normal? What is the best lane to be in, should...
29% - ights/Blog/3-Points-to-Consider-when-Posting-Branded-Content-in-the-New-Normal-of-2020

How Local Newsrooms Can Go Deeper with Data

Top tips for local newsrooms looking to expand their digital, social and local news data options and provide some best practice examples to inform their discussion on how to move forward.
29% - ights/Blog/How-Local-Newsrooms-Can-Go-Deeper-with-Data

Smart TVs: Streaming’s Ultimate Catalyst

Smart TV growth continues to surge, reshaping the TV advertising landscape to allow for more precise targeting of key audiences.
29% - ights/Blog/Smart-TVs-Streaming-s-Ultimate-Catalyst

Health and Beauty Social Media Ranking by Engagement

The Indian beauty and personal care market is segmented into skincare, haircare, colour cosmetics, fragrances, and personal hygiene. The market is primarily driven by the growing population, rising disposable income, and increasing awareness about personal...
29% - ights/Rankings/Health-and-Beauty-Social-Media-Ranking-by-Engagement

Social Media Ranking by Engagement in India

From mobile payments to online banking and insurance, brands across the financial services industry are growing their online and social footprint. In January 2023 the Finance category in India reached an audience of 142.3 million people on Facebook, Twitter...
29% - ights/Rankings/Social-Media-Ranking-by-Engagement-in-India

Its All About the Audience

For the first time, we can consider wholistic approaches to maximizing reach across all screens & viewing experiences, ultimately driving better ROI and even a more optimal consumer experience. As the industry climbs to new heights in digital video consumption...
29% - ights/Blog/Its-All-About-the-Audience

Closed Loop Cross-Platform Audience Reach with Comscore

As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Google and Comscore share their latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising.
29% - ights/Presentations-and-Whitepapers/2024/Closed-Loop-Cross-Platform-Audience-Reach-with-Comscore

The Video World is Growing FAST

Comscore today released its 7th annual State of Streaming report, which shows a 21% increase in the number of CTV hours per household watched, rising almost 2B year-over-year in 2023.
29% - ights/Press-Releases/2023/8/The-Video-World-is-Growing-FAST