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Comscore Snapshots: il settore della finanza online in Europa

In this week’s edition of Comscore Snapshots, we look at the consumption of finance-related services in Europe. Our analysis includes statistics for the EU5 region, which includes France, Germany, Italy, Spain, and the UK.
15% - ights/Blog/Comscore-Snapshots-online-finance-in-Europe-January-2021

Comscore Connected TV: Viewing Behaviour in the UK p3

In the third instalment of Comscore Connected TV: Viewing Behaviour in the UK, we look at how OTT viewers differ from the average TV viewer in terms of content preferences. We base our analysis on data from smart TVs, i.e. television sets with internet...
15% - ights/Blog/Comscore-Connected-TV-Viewing-Behaviour-in-the-UK-p3

Evening The Score With Comscore CEO Bill Livek

Making the case for big data sets, Comscore’s push to be used as a currency during next year’s upfronts
15% - ights/Videos/Interview/Evening-The-Score-With-Comscore-CEO-Bill-Livek

Future of Media Measurement Q&A with Bill Livek

Comscore's CEO and Executive Vice Chairman Bill Livek joined Steve Lanzano, President and CEO of TVB, to answer some questions about the future of media measurement.
15% - ights/Videos/Interview/Future-of-Media-Measurement-Q-A-with-Bill-Livek

The four unexpected behavioural trends in Asia-Pacific

In this blog post, we consider four unexpected trends that have emerged in the aftermath of the Covid-19 pandemic. The data covers Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam.
15% - ights/Blog/The-four-unexpected-behavioural-trends-in-Asia-Pacific

2022 Year in Review Music Industry

Music is a big deal every year, but 2022 had some unique conditions that made it an especially interesting industry to watch.
15% - ights/Blog/2022-Year-in-Review-Music-Industry

UK and Ireland 2020 Box Office Year in Review

After five consecutive years when the cinema box office for UK & Ireland exceeded £1.3 billion, widespread lockdowns in 2020 resulted in a 76% drop in revenues. The total revenue across UK & Ireland in 2020 was £322,929,877, down from 2019’s £1,352,180,543....
15% - ights/Blog/UK-and-Ireland-2020-Box-Office-Year-in-Review

Sports TV it s always the season part 1

There’s always a good reason to watch sports on TV. These days it’s the men’s Euro 2020 football championship (2021 edition), whilst later in the summer it might be the Tokyo Olympics, or even the British & Irish Lions tour to South Africa. With dedicated,...
15% - ights/Blog/Sports-TV-it-s-always-the-season-part-1

Comscore and Viant Partner to Expand Cookie-Free Predictive Audiences Access

Comscore announced a new partnership agreement with Viant Technology Inc. on the successful integration of Comscore’s entire contextual Activation suite into Viant’s advertising software, Adelphic®.
15% - ights/Press-Releases/2021/6/Comscore-and-Viant-Partner-to-Expand-Cookie-Free-Predictive-Audiences-Access

Gaming Continues Upward Trajectory Fueled by Mobile Gaming Apps

The online and mobile gaming industry has seen impressive growth over the past several years, and it has earned its spot as a dominant category in online and mobile media consumption. In this blog post, we dive deeper into gaming’s impressive growth and...
15% - ights/Blog/Gaming-Continues-Upward-Trajectory-Fueled-by-Mobile-Gaming-Apps