Search for "↓↓↓一緒に視聴されています(Often Viewed With)：↓↓↓" returned 4899 matches

An Inside Look at Sophisticated Invalid Traffic

Timur Yarnall, SVP Advertising Platforms & Corporate Development at comScore, recently contributed to an IAB Europe Blog and shared an inside look at Sophisticated Invalid Traffic. The interview was originally published by IAB Europe on November 8th.
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Small Screens for Big Games

The 2012 Olympics have created many memorable moments for fans across the globe, which they are experiencing through an increasing number of devices.
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Teens & Older Demos Driving Gains in U.S. Smartphone Penetration

In March the U.S. smartphone market reached 77 percent penetration, demonstrating just how prevalent these devices have become in Americans’ daily lives. Despite such a high incidence of smartphone ownership, penetration continues to grow at a healthy...
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comScore Introduces Panel-Informed Attribution to Improve Advertisers’ Targeting, Timing and Tactics in Reaching the Right Customer Segments

First of its Kind Attribution Solution Developed with ZenithOptimedia Provides More Complete Picture of Customers and Powers More Sophisticated Segmentation Capabilities
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World Cup Survey

Portuguese and U.S. Fans Most Overconfident about “Home Team’s” Performance Going into World Cup
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Which Brand Won Social Gold at Sochi

NBC Olympics dominated the social sphere over the course of the Sochi Games, outperforming brand pages with larger and more consistently engaged fan bases. Even compared to the NFL during the lead up to and day of the Super Bowl, NBC Olympics had a five...
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Consumer Trends to Know from ARF Shopper 2024

ARF Shopper 2024 brought together shopper marketers, advertisers, researchers, content creators and industry thought leaders to unpack the latest trends brands need to know to stay ahead.
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Three key insights for podcast advertising in a privacy centric landscape

The surge in the podcast popularity over recent years is no secret. This wave has brought with it a significant uptick in podcast advertising evolving both in complexity and impact.
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Comscore Campaign Ratings Now Integrated Into Basis Technologies

Basis Technologies (https://basis.com), a global provider of media automation and programmatic advertising solutions, today announced an integration of Comscore’s omnichannel ad measurement solution, Comscore Campaign Ratings (CCR), into Basis platform....
25% - ights/Press-Releases/2024/8/Comscore-Campaign-Ratings-Now-Integrated-Into-Basis-Technologies

High Gas Prices Drive Consumers to Find Deals on the Internet

Hello, my name is Ian Eccleston from the Marketing Communications department at comScore. I'd like to share with you some rather interesting comScore data related to rocketing gas prices.
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