Search for "↓↓↓一緒に視聴されています(Often Viewed With):↓↓↓" returned 4896 matches

To What Do I Owe This Success Optimizing TV Ad Campaigns to Drive Automotive Sales

To better understand how advertising – and specifically, TV advertising – drives consumer behavior, comScore compared gross ratings point (GRP) volumes* to automotive shopper** volumes for two major auto brands and analyzed the relationship between TV...
4% - ights/Blog/To-What-Do-I-Owe-This-Success-Optimizing-TV-Ad-Campaigns-to-Drive-Automotive-Sales

The Perils of Survey Data in CrossPlatform Measurement

Cross-platform measurement is one of the most important topics on marketers’ agenda. Among the key objectives is gaining an understanding of how consumers spread their time and spending across devices so that media spending can be optimized. Some researchers...
4% - ights/Blog/The-Perils-of-Survey-Data-in-CrossPlatform-Measurement

From TV to Total Video: How Integrated Video Planning Can Transition Advertising from ‘Upfronts’ to ‘Allfronts’

All media – including TV – are going digital. While TV remains the leading media channel for the vast majority of consumers, viewing time has largely been flat over the past several years while digital video viewing continues to explode. As more and more...
4% - ights/Presentations-and-Whitepapers/2014/TV_to_Total_Video_Cross-Platform_Measurement_in_Action

comScores Value of a Digital Ad Whitepaper Available for Download

comScore, Inc. (NASDAQ: SCOR) today announced the publication of its latest whitepaper, The Value of a Digital Ad. Available to the public as a complimentary download, the paper discusses the key challenges preventing digital advertising from realizing...
4% - ights/Press-Releases/2015/2/comScores-Value-of-a-Digital-Ad-Whitepaper-Available-for-Download

Comscore Snapshots: Online Education in the Asia-Pacific Region

In this week’s edition of Comscore Snapshots, we look at the state of online education across the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam....
4% - ights/Blog/Comscore-Snapshots-Online-Education-in-the-Asia-Pacific-Region

comScore Growth

comScore Networks Awarded Two Major Industry Honors as a Result of Strong Revenue Growth
4% - ights/Press-Releases/2004/10/comScore-Growth

Online Only High Yield Savings Accounts

Online-Only High-Yield Savings Accounts Have Disruptive Impact On Customer Asset Loyalty
4% - ights/Press-Releases/2005/12/Online-Only-High-Yield-Savings-Accounts

Holiday E-Commerce Update Dec3

Holiday Retail E-Commerce Spending Through December 1 Reaches $11.7 Billion, up 24 Percent Versus Last Year, According to comScore Networks
4% - ights/Press-Releases/2006/12/Holiday-E-Commerce-Update-Dec3

Oprah Giveaway

Oprah Giveaway Drives Massive Traffic Increase at Oprah and Pontiac Sites, According to comScore Networks
4% - ights/Press-Releases/2004/09/Oprah-Giveaway