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Generative AI writing editing and designing in 2023

Generative Artificial Intelligence software readily accessible for people to use for personal and professional projects has reached many new milestones in 2023, and deep-learning models that generate images, text, code and other content are now readily...
5% - ights/Blog/Generative-AI-writing-editing-and-designing-in-2023

Activation

Activate campaigns and package inventory by turning granular audiences and contextual data into actionable targets.
5% - ivation-Segments

Lowering cost per diagnosis (Dx)​ with privacy-centric, ID-free targeting​

Butler/Till utilized Proximic by Comscore’s privacy-centric, ID-free health targeting to compare performance outcomes against competitor health audiences for a major pharmaceutical brand.
5% - e-Studies/Lowering-cost-per-diagnosis-Dx-with-privacy-centric-ID-free-targeting

Proximic by Comscore ID-Free Audiences increase product consideration for leading health & nutrition CPG brand​

A leading health & nutrition CPG brand was looking to reach interested consumers for their new health drink by leveraging a campaign that utilized two Proximic by Comscore ID-Free Predictive Audiences.
5% - fts/Proximic-by-Comscore-ID-Free-Audiences-increase-product-consideration-for-leading-health-nutrition-CPG-brand

Predictive Audiences: the incremental reach you’ve been missing​

A campaign targeting Online Holiday Shoppers leveraged Proximic by Comscore’s ID-based audience and ID-free Predictive Audience to explore incremental reach.
5% - fts/Predictive-Audiences-the-incremental-reach-you-ve-been-missing

College Sports Spark Media Madness

March Madness is a big deal, and not just for student-athletes. March is one of the biggest months for engagement on college sports pages, and March 2023 saw 160 million actions across Facebook, Instagram, and Twitter, the highest-ever total for the category....
5% - ights/Blog/College-Sports-Spark-Media-Madness

Audiencias Sociales Incrementales en Mexico Mayo 2024xxx

Social Incremental, la nueva integración de datos de redes sociales en la herramienta de Comscore, permite a los medios consolidar en una única plataforma el alcance total de sus medios digitales y redes sociales, sin duplicidad de audiencia.
5% - fts/Audiencias-Sociales-Incrementales-en-Mexico-Mayo-2024xxx

The Last of Us Clicks With Digital Audiences

HBO’s latest hit, the video game adaptation The Last of Us, has been making waves beyond the streaming universe.
5% - ights/Blog/The-Last-of-Us-Clicks-With-Digital-Audiences

Rihanna Shines at Halftime and on Social

If you didn’t watch Sunday’s Rihanna concert LIVE, chances are you didn’t miss it on social or in the headlines afterward!
5% - ights/Blog/Rihanna-Shines-at-Halftime-and-on-Social

Measuring Multi-Platform Time-shifted Video Viewing

Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want. For content owners to get credit for these audiences and for advertisers...
5% - ights/Infographics/Measuring-Multi-Platform-Time-shifted-Video-Viewing