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2024 State of Programmatic Report

This exclusive report provides a comprehensive analysis of the current state of the programmatic industry, offering insights into market trends, technological advancements, and emerging challenges.
5% - ights/Presentations-and-Whitepapers/2024/2024-State-of-Programmatic-Report

Comscore Scores Expanded Partnership with the Green Bay Packers

As the NFL kicks-off its 2023-2024 season, Comscore announced the continuation of its successful media measurement collaboration with the Green Bay Packers, one of the nation’s oldest professional sports teams.
5% - ights/Press-Releases/2023/9/Comscore-Scores-Expanded-Partnership-with-the-Green-Bay-Packers

Comscores Advocacy and Political Solutions Yielding Client Success

As agencies, advertisers, political strategists, campaign managers and leaders across party lines focus more of their attention on this upcoming November’s Presidential Election, Comscore’s suite of solutions for the Political sector is attracting increasing...
5% - ights/Blog/Comscores-Advocacy-and-Political-Solutions-Yielding-Client-Success

The Rise of Resale

It’s no secret that times are tough out there – it seems that everywhere we look (and go), all we hear (and see) is somehow related to the rising cost of living.
5% - ights/Blog/The-Rise-of-Resale

El video de 10 minutos del grupo hotelero Hilton recibio x86 mas visualizaciones que el promedio de otras marcas en TikTok

At a time when fast scroll culture dominates social media use, spending more than 2 minutes on a video can feel like a lifetime; Viewing a video that is 10 minutes long may well feel like an eternity.
5% - ights/Blog/10-minute-video-on-TikTok-from-the-Hilton-group-sees-86X-more-views-than-the-average-brand

Os dados por trás do consumo de CTV no Brasil

Em um país em que 50% da população usuária de internet consome CTV, venha conferir os hábitos de consumo, o que os lares com TV Conectada tem assistido, a publicidade na TV Conectada, as perspectivas de crescimento deste meio na América Latina e muito...
4% - ights/Presentations-and-Whitepapers/2024/Os-dados-por-tras-de-consumo-de-CTV-no-Brasil

Perfil de los Espectadores de Connected TV en Colombia

Comscore, tras su estudio de investigación de mercado anual, identificó la penetración de los espectadores de Connected TV en Latinoamérica y Colombia, resumiendo el perfil de estos espectadores en cuanto a sus preferencias de contenido y percepción hacia...
4% - ights/Infographics/Perfil-de-los-Espectadores-de-Connected-TV-en-Colombia

Taylor Swifts Midnights Takes Social by Storm

Taylor Swift recently broke several streaming and sales records with the release of Midnights. But how has she performed on social media?
4% - ights/Blog/Taylor-Swifts-Midnights-Takes-Social-by-Storm

Mobile Millennials in Canada

Millennials are among the most highly sought-after groups for advertisers. At the same time, they show radically different digital behaviours compared to your average Canadian. For example, a whopping 70% of Millennials access the internet across both...
4% - ights/Infographics/Mobile-Millennials-in-Canada

Mobile is now more engaging than desktop in Canada

As Canadians ease their way into a ‘Multi-Platform Majority,’ successful marketers are delivering seamless and engaging brand experiences across desktop and mobile devices. While just over half of Canadians are accessing the Internet across platforms,...
4% - ights/Infographics/Mobile-is-now-more-engaging-than-desktop-in-Canada