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UDM - Prepare-se para o Fim dos Cookies

Falta muito pouco para o Fim da Era dos Cookies e a Comscore preparou tudo para seus clientes começarem 2024 com sua operação de mensuração já organizada desde 2023!
8% - ights/Presentations-and-Whitepapers/2023/UDM-Prepare-se-para-o-Fim-dos-Cookies

Generative AI writing editing and designing in 2023

Generative Artificial Intelligence software readily accessible for people to use for personal and professional projects has reached many new milestones in 2023, and deep-learning models that generate images, text, code and other content are now readily...
5% - ights/Blog/Generative-AI-writing-editing-and-designing-in-2023

Connected TV: Perspectivas de crecimiento en Latinoamérica 2023

Nuevamente, Comscore lanza su informe sobre la industria de Connected TV, OTT y Addressable Advertising en América Latina: Edición 2023, con el respaldo de destacadas empresas y asociaciones del ecosistema digital.
7% - ights/Presentations-and-Whitepapers/2023/Connected-TV-Perspectivas-de-crecimiento-en-Latinoamerica-2023

2023 Year in Review UK Edition

Gain a comprehensive understanding of the trends of 2023 in the UK social media and digital landscapes and discover effective strategies for seamlessly integrating your digital and social media tactics in 2024.
7% - ights/Presentations-and-Whitepapers/2023/2023-Year-in-Review-UK-Edition

Unlocking the Secrets of Effective Advocacy Messaging with Big Data for the 2024 Political Cycle

In the rapidly evolving landscape of political and advocacy communications, every dollar spent counts more than ever. With 2024 poised to break records in political and advocacy ad spending, the need for precision and impact is undeniable.
11% - ights/Presentations-and-Whitepapers/2023/Unlocking-the-Secrets-of-Effective-Advocacy-Messaging-with-Big-Data-for-the-2024-Political-Cycle

Social Incremental Reach

Presentamos nuestra nueva integración de datos: Social Incremental Reach, la única solución global que ofrece una vista deduplicada de las audiencias en desktop, dispositivos móviles y, ahora, redes sociales.
8% - ights/Presentations-and-Whitepapers/2023/Social-Incremental-Reach

Balotaje en Argentina Que nos dicen las plataformas sociales

A pocos días del balotaje en Argentina, Comscore ofrece un resumen sobre cómo evolucionan las estrategias políticas de los líderes más prominentes del país y cómo se manifiesta su engagement en sus perfiles de redes sociales. Después de cuatro años con...
5% - ights/Blog/Balotaje-en-Argentina-Que-nos-dicen-las-plataformas-sociales

TV Audience Optimization

Discover the value of TV programs and ad content with custom analyses of dynamic viewing.
3% - ducts/Television/TV-Audience-Optimization

ICC Cricket World Cup 2023: A wish of a billion hearts

The beginning of October marked the start of the biggest cricket tournament of the year, the ICC Men’s Cricket World Cup 2023. This 10-nation tournament will be played to crown the new champion of the One Day International format of the game – the final...
1% - ights/Blog/ICC-Cricket-World-Cup-2023-A-wish-of-a-billion-hearts

Descubre las Tendencias del Consumidor Digital en Chile

Comscore comparte un completo reporte sobre cómo navega el consumidor digital en Chile y el mundo. Este informe resume los hábitos de consumo de los usuarios en sitios y aplicaciones relacionados con el retail, entretenimiento, consumo de noticias, entre...
4% - ights/Presentations-and-Whitepapers/2023/Descubre-las-Tendencias-del-Consumidor-Digital-en-Chile