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Moneyballing Media: How Big Data Is Transforming TV

Big data is changing the media research and analytics game forever, forcing broadcasters, content creators, and advertisers to pause and rethink what sort of metrics are important for understanding today’s modern audiences and the content they engage...
3% - ights/Videos/Interview/Moneyballing-Media-How-Big-Data-Is-Transforming-TV

Measuring the Future: What Companies Are Doing to Be Ready for TV Measurement in 2030

Let’s put on our futurevision glasses. Think about 2030. Only 8 years from now. Cookies are gone. Everything is “meta.” What are companies doing now, or what should they be doing, to be ready for video measurement then? This panel will talk about what...
3% - ights/Videos/Interview/Measuring-the-Future-What-Companies-Are-Doing-to-Be-Ready-for-TV-Measurement-in-2030

How Does the Industry Prepare for an Evolving Currency and a Multi-Currency Marketplace?

Today, with the progress that challenger measurement companies are making, we’re more likely to live in a world with multiple TV currencies. But at the same time, with the evolution of media planning/selling and buying, the reality is that currency will...
3% - ights/Videos/Interview/How-Does-the-Industry-Prepare-for-an-Evolving-Currency-and-a-Multi-Currency-Marketplace

Elevating Measurement: Delivering on a Cross-Platform Promise

In today’s fragmented media landscape, there is a need for brands to reach their target audience irrespective of how they consume media across channels and devices. Providing deduplicated, unified measurement across media and screens to show true incrementality...
3% - ights/Videos/Interview/Elevating-Measurement-Delivering-on-a-Cross-Platform-Promise

The Future of Everywhere: Creating a Common Audience Definition across Platforms

In this keynote presentation, Comscore’s Chief Commercial Officer, Chris Wilson, will present Comscore’s vision for the future of cross-platform measurement.
3% - ights/Videos/Interview/The-Future-of-Everywhere-Creating-a-Common-Audience-Definition-across-Platforms

Comscore Everywhere Launches as a New Standard for Single-Source Cross-Platform Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to introduce ‘Comscore Everywhere,’ a true single-source unified cross-platform measurement solution. Comscore Everywhere will provide...
2% - ights/Press-Releases/2022/1/Comscore-Everywhere-Launches-as-a-New-Standard-for-Single-Source-Cross-Platform-Measurement

20 of the Top Trending Celebrities on Social Media in 2021

We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications, shaping conversations and culture. We took a look at...
3% - fts/20-of-the-Top-Trending-Celebrities-on-Social-Media-in-2021

Content Pulse

Content Pulse, Powered by Shareablee, provides an end-to-end tool to develop, measure, and optimize your social content strategy. Analyze the latest content to stay close to trends, topics and what matters to the always-on digital consumer.
2% - ducts/Social/Content-Pulse

Comscore tip #5 de 5: Media Trend

Aprenda a comparar la tendencia de un medio con la de una categoría. Para ello, le indicamos cómo realizar un reporte media trend y la manera correcta de armar el data set de medios para visualizar categorías completas.
4% - ights/Videos/Products/Comscore-tip-5-de-5-Media-Trend

Evening The Score With Comscore CEO Bill Livek

Making the case for big data sets, Comscore’s push to be used as a currency during next year’s upfronts
4% - ights/Videos/Interview/Evening-The-Score-With-Comscore-CEO-Bill-Livek