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Principales mitos y realidades sobre la medición de Comscore

Cuando hablamos de alcance y frecuencia de una campaña publicitaria hacemos referencia al porcentaje de personas de nuestro target al que estamos alcanzando, pero ¿qué sucede cuando los números de las herramientas de web analytics equiparan las cookies...
4% - ights/Videos/Presentation/Principales-mitos-y-realidades-sobre-la-medicion-de-Comscore

Comscore and IHS Markit PlaceIQ and TransUnion Launch First Cookie-Free Audience Targeting Solution at Scale

With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted partner for planning, transacting and evaluating media across...
1% - ights/Press-Releases/2021/1/Comscore-and-IHS-Markit-PlaceIQ-and-TransUnion-Launch-First-Cookie-Free-Audience-Targeting-Solution-at-Scale

Cookie-free Targeting Solution

Comscore Predictive Audiences is the industry’s first cookie-free targeting capability that enables advertisers to reach desirable audiences based on deterministic audience data and privacy-friendly contextual signals.
2% - ducts/Programmatic-Targeting/Cookie-free-Targeting-Solution

Comscore and MediaMath Partner to Launch Connected TV and Livestreaming Programmatic Contextual Targeting

Comscore and MediaMath today announced they have partnered to launch a connected TV (CTV) and video contextual targeting solution for the open exchange programmatic landscape available now globally in MediaMath’s demand-side platform.
1% - ights/Press-Releases/2020/12/Comscore-and-MediaMath-Partner-to-Launch-Connected-TV-and-Livestreaming-Programmatic-Contextual-Targeting

Comscore Vice President of Ad Platform Partnerships to Participate in Programmatic Pioneers Virtual Summit

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is thrilled to announce that Jessica Trainor, Vice President, Ad Platform Partnerships, Comscore, will participate in the Programmatic Pioneers...
2% - ights/Press-Releases/2020/11/Comscore-Vice-President-of-Ad-Platform-Partnerships-to-Participate-in-Programmatic-Pioneers-Virtual-Summit

Comscore Chief Commercial Officer Chris Wilson to Participate in BIA Webinar on Future of OTT

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that Chris Wilson, Chief Commercial Officer, Comscore, will participate in BIA Advisory Services' OTT Ecosystem Players...
2% - ights/Press-Releases/2020/10/Comscore-Chief-Commercial-Officer-Chris-Wilson-to-Participate-in-BIA-Webinar-on-Future-of-OTT

Comscore Reveals how the Pandemic has Changed Consumer Behavior

What happens to consumer behavior 6+ months into a pandemic? Are people still shopping or are they glued to their television sets? Have cable subscriptions been replaced with new streaming services? Have consumers paused major life events? What will the...
3% - ights/Blog/Comscore-Reveals-how-the-Pandemic-has-Changed-Consumer-Behavior

Comscore to Present State of Retail Webinar

Webinar examines the impact of shifting consumer behavior on the retail industry and what retailers can expect this holiday shopping season
2% - ights/Press-Releases/2020/10/Comscore-to-Present-State-of-Retail-Webinar

Chris Wilson to Speak at LiveRamp’s RampUp Worldwide Virtual Summit

Chief Commercial Officer Chris Wilson will be speaking at LiveRamp’s RampUp Worldwide Virtual Summit.
3% - ights/Press-Releases/2020/9/Chris-Wilson-to-Speak-at-LiveRamp-s-RampUp-Worldwide-Virtual-Summit

The Renaissance of Cross-Platform Local Advertising


4% - ights/Videos/Interview/The-Renaissance-of-Cross-Platform-Local-Advertising