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How to rewrite your social playbook for monetization

Social media is a growing platform, reaching 253 million unique visitors in January 2022 compared to 230 million in January 20201. And it’s driven, in large part, by publishers and media. Publishers control 35% of the share of voice across social platforms...
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Monetization Opportunities for Publishers

It was a pleasure to connect with publishers from across the United States at the Digiday Publishing Summit in Florida this week and hear their most pressing issues in the changing digital landscape.
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Say hello to Proximic by Comscore

Your Programmatic Targeting Partner. Backed by Comscore.
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Game On How to Unlock the Potential of Fall Sports Viewership

Picture this: The leaves are starting to change, the days are getting shorter and school is back in full swing. These telltale signs can only mean one thing. Fall has arrived.
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Privacy Policy

This Privacy Statement describes comScore’s privacy-related policies and practices as they relate to the collection and use of information gathered from visitors to comscore.com.
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Comscore lança Social Incremental no Brasil

A Comscore, Inc. (NASDAQ: SCOR), empresa líder em medição de audiências digitais multiplataforma, anunciou para a indústria brasileira, em seu evento “O Futuro dos Dados”, na semana passada, a inclusão de métricas de mídias sociais (Social Incremental)...
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Market-Level Campaign Measurement

CCR market-level reporting offers advertisers unparalleled depth, empowering them to measure campaign effectiveness on the fly and strategically optimize for maximum impact
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How OTT Viewership Has Responded to the Rise of New Services

To state the obvious, 2020 has been like no other year. With most Americans confined to their homes because of the coronavirus pandemic creating a “captive” audience, the demand for streaming content from home skyrocketed, leading to abrupt changes in...
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Cinema e Social Media

Nesta análise, coletamos dados de performance no cinema e nas redes sociais no Brasil,usando as ferramentas Movies Comscore (International Box Office Essentials) - (de Janeiro de 2019 a Setembro de 2022) e Shareablee (de Janeiro a Setembro de 2022).
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