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comScore and Arbitron to Launch Groundbreaking Cross-Platform Media Measurement Initiative with ESPN as Charter Client and Collaborator

COLUMBIA, MD and RESTON, VA; September 13, 2012 – Arbitron Inc. (NYSE: ARB) and comScore (NASDAQ: SCOR) announced today an agreement to develop the first-ever five-platform measurement initiative that would provide an unparalleled view of changing consumption...
15% - ights/Press-Releases/2012/9/comScore-and-Arbitron-to-Launch-Groundbreaking-Cross-Platform-Media-Measurement-Initiative-with-ESPN-as-Charter-Client-and-Collaborator

comScore Reports August 2012 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2012. The study...
15% - ights/Press-Releases/2012/10/comScore-Reports-August-2012-US-Mobile-Subscriber-Market-Share

USATODAY.com Creates Better Viewing Experience and Value for Advertisers with comScore Validated Impression Measurement

Gannett Co., Inc. (NYSE: GCI) and comScore, Inc. (NASDAQ: SCOR) today announced an agreement to implement viewable impression measurement across ad campaigns appearing on the new USATODAY.com so that advertisers can quantify ads with the greatest ability...
15% - ights/Press-Releases/2012/10/USATODAY.com-Creates-Better-Viewing-Experience-and-Value-for-Advertisers-with-comScore-Validated-Impression-Measurement

In India, 1 in 4 Online Minutes are Spent on Social Networking Sites

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on the top online sites and activities in India from its comScore Media Metrix service. The report found that Google Sites ranked as the top destination in...
15% - ights/Press-Releases/2012/8/In-India-1-in-4-Online-Minutes-are-Spent-on-Social-Networking-Sites

Japan Smartphone Surge

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the Japan mobile phone industry during the three month average period ending June 2012. The study surveyed...
15% - ights/Press-Releases/2012/8/Japan-Smartphone-Surge

Why Groupon and LivingSocial are Flexing their M-Commerce Muscle

When Groupon announced its Q2 earnings last week, one of the most fascinating nuggets of info revealed by CEO Andrew Mason was the growing importance of mobile in driving transactions: “With nearly 1/3 of North American transactions in July originating...
15% - ights/Blog/Why-Groupon-and-LivingSocial-are-Flexing-their-M-Commerce-Muscle

The Digital Battleground Obama vs. Romney

Advertising matters in politics. As much as we’d all like to believe that we vote based solely on our principles and a careful weighing of candidates’ policy positions, media and marketing messages cast enormous influence on the defining narratives of...
15% - ights/Blog/The-Digital-Battleground-Obama-vs.-Romney

comScore Releases June 2013 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 183 million Americans watched more than 44 billion online content videos in June, while the number of video...
15% - ights/Press-Releases/2013/7/comScore-Releases-June-2013-US-Online-Video-Rankings

2009: The Epoch of Extended Web Content

Once upon a time, accessing content on the Web required the digital consumer to be tethered to their desktop computer, which was in turn attached to a phone line that enabled access to the Internet at blazing 56K speeds. The web-accessing Neanderthal...
15% - ights/Blog/2009-The-Epoch-of-Extended-Web-Content

Why is Google's Market Share in Hitwise Data So Much Higher than in comScore's?

I occasionally get asked this question, and I usually answer that different methodologies may produce different estimates. But I know that doesn’t really get at the heart of the matter.
15% - ights/Blog/Why-is-Google-s-Market-Share-in-Hitwise-Data-So-Much-Higher-than-in-comScore-s