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comScore Study with ValueClick Media Shows Ad Retargeting Generates Strongest Lift Compared to Other Targeting Strategies

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study conducted with ValueClick Media on the effectiveness of online display advertising according to its media placement strategy. The study, which...
46% - ights/Press-Releases/2010/9/comScore-Study-with-ValueClick-Media-Shows-Ad-Retargeting-Generates-Strongest-Lift-Compared-to-Other-Targeting-Strategies

Navigational Search: Turn Right at the Big Chicken

How often are searchers searching not only for your brand name, but your actual web address? Should you bid on it (given that you will already be the top organic listing)? Is it worth the money? Are your competitors bidding on your address? Do searchers...
15% - ights/Blog/Navigational-Search-Turn-Right-at-the-Big-Chicken

Social Networking Sites Time Spent at Home vs Work

Share of time spent social networking from home and work locations varies across sites. A mere 7 percent of minutes spent on MySpace were accessed from a work location, compared to more than 20 percent for Facebook.com and Twitter.com.
93% - ights/Infographics/Social-Networking-Sites-Time-Spent-at-Home-vs-Work

Social Networking: No Longer a Niche Market in Asia-Pac

In the Asia-Pacific region, half of all Internet users visit a social networking site each month. Although Asia Pacific as a region reports lower social networking usage than other regions (due largely to low broadband penetration in some markets as well...
15% - ights/Blog/Social-Networking-No-Longer-a-Niche-Market-in-Asia-Pac

U.S. Online Travel Spending Rebounds

While we tend to focus much of our attention on retail e-commerce spending trends as a gauge of the U.S. consumer economy, it can be easy to overlook another important sector of e-commerce: online travel. Though it no longer drives the majority of online...
47% - ights/Blog/U.S.-Online-Travel-Spending-Rebounds

comScore Reports July 2010 US Mobile Subscriber Market Share

comScore today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2010 compared to the preceding three-month average. The report ranked the leading...
15% - ights/Press-Releases/2010/9/comScore-Reports-July-2010-US-Mobile-Subscriber-Market-Share

Age Matters: Ad Sensitivity in Online TV Programming

With viewership of long form content on a rapid upward trajectory and its addressable audience representing more than 80 million Americans, we are clearly in an era of significant opportunity for the online video advertising market. But despite its growth,...
33% - ights/Blog/Age-Matters-Ad-Sensitivity-in-Online-TV-Programming

US Travel ECommerce Spending

comScore's estimate of U.S. online travel spending which primarily accounts for consumer and small business travel spending reached $8.2 billion in July 2010
67% - ights/Infographics/US-Travel-ECommerce-Spending