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Closed Loop Cross-Platform Audience Reach with Comscore

As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Google and Comscore share their latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising.
41% - ights/Presentations-and-Whitepapers/2024/Closed-Loop-Cross-Platform-Audience-Reach-with-Comscore

The Changing Face of Formula 1

Formula 1 is no longer just a technically driven sport for male enthusiasts. It's become a global entertainment phenomenon, with a rapidly evolving and increasingly diverse fan base. Let me break down the key insights that are reshaping this high-octane...
41% - ights/Blog/The-Changing-Face-of-Formula-1

Amy Weinberger Appointed Vice President Australia New Zealand

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the appointment of Amy Weinberger as vice president for Australia and New Zealand. Ms. Weinberger brings nearly 12 years of digital research industry experience to...
40% - ights/Press-Releases/2010/11/Amy-Weinberger-Appointed-Vice-President-Australia-New-Zealand

Collegiate Entrepreneurs Offer Hope for Long-Term Economic Recovery

This past Saturday, I was invited back to speak at this year’s annual conference of the Collegiate Entrepreneurs’ Association (CEO) in Chicago’s McCormick Place. CEO was founded in 1997 by Dr. Gerry Hills, then an entrepreneurial professor at the University...
40% - ights/Blog/Collegiate-Entrepreneurs-Offer-Hope-for-Long-Term-Economic-Recovery

Update on the Evolution of comScore Media Metrix 360

It’s been nearly seven months since comScore first announced the introduction of Media Metrix 360, our new panel-centric Unified Measurement of digital audiences. Our stated premise behind this initiative was to bring the digital media industry a solution...
40% - ights/Blog/Update-on-the-Evolution-of-comScore-Media-Metrix-360

comScore Reports April 2013 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending April 2013. Apple ranked...
40% - ights/Press-Releases/2013/6/comScore-Reports-April-2013-US-Smartphone-Subscriber-Market-Share

Non-Computer Digital Traffic in Brazil Jumps More than 60 Percent Over Last Four Months

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest insights on connected device usage in Brazil from its Device Essentials service. The report found that digital media consumption via connected devices (including...
40% - ights/Press-Releases/2011/10/Non-Computer-Digital-Traffic-in-Brazil-Jumps-More-than-60-Percent-Over-Last-Four-Months