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comScore Ranks the Top 50 US Digital Media Properties for November 2015

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for November 2015 based on data from the comScore Media Metrix® and Media Metrix®...
56% - ights/Rankings/comScore-Ranks-the-Top-50-US-Digital-Media-Properties-for-November-2015

comScore in Journal of Advertising Research on Why the Gross Rating Point Metric Should Thrive in Todays Fragmented Media World

In the following article entitled “Is the GRP Really Dead in a Cross-Platform Ecosystem?” comScore Co-Founder and Chairman Emeritus Gian Fulgoni argues that the GRP will remain vital in the measurement of unduplicated reach and frequency across platforms,...
36% - ights/Blog/comScore-in-Journal-of-Advertising-Research-on-Why-the-Gross-Rating-Point-Metric-Should-Thrive-in-Todays-Fragmented-Media-World

comScore Releases November 2015 US Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in November with 63.9 percent...
55% - ights/Rankings/comScore-Releases-November-2015-US-Desktop-Search-Engine-Rankings

comScore Releases Japan Desktop Online Video Rankings for October 2015

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released Japan data from the comScore Video Metrix® service, showing that Google Sites, Yahoo Sites and FC2 inc. ranked as the top 3 online video properties in October...
19% - ights/Rankings/comScore-Releases-Japan-Desktop-Online-Video-Rankings-for-October-2015

Story of the 2015 Holiday Season Mobile is Eating Brick And Mortar Retail

We’re now in the thick of the 2015 online holiday shopping season, and the shopping dynamics this year are as interesting as ever. And while I could pontificate on any number of fascinating storylines, I keep coming back to one overarching theme: Mobile...
11% - ights/Blog/Story-of-the-2015-Holiday-Season-Mobile-is-Eating-Brick-And-Mortar-Retail

How Millennials Are Leading the Mobile Consumption in Brazil

How can you align your mobile strategies to reach millennials effectively reach? Advertisers from around the world have millennials as one of the key audiences for their campaigns. At the same time, millennials shows unique behaviors compared to the average...
29% - ights/Infographics/How-Millennials-Are-Leading-the-Mobile-Consumption-in-Brazil

Nine Consecutive Billion Dollar Days of Online Desktop Spending Mark the Longest Streak Ever

The dust is finally beginning to settle after a busy last couple of weeks for retailers. Black Friday and Cyber Monday are now in the rearview mirror, allowing us to temporarily enter cruise control in the week ahead of Green Monday and reflect on how...
15% - ights/Blog/Nine-Consecutive-Billion-Dollar-Days-of-Online-Desktop-Spending-Mark-the-Longest-Streak-Ever

Online Shopping Surges in the UK During Black Friday

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released an analysis of online shopping spending in the UK for Black Friday (November 27) amongst a selection of leading retailers. The results showcase a 259 percent...
7% - ights/Press-Releases/2015/12/Online-Shopping-Surges-in-the-UK-During-Black-Friday

2015 Argentina Digital Future in Focus

This presentation outlines the full details of our annual report: 2015 Argentina Digital Future in Focus. This presentation includes statistics on the involvement of Argentina in terms of advertising measurement, engagement, social networks and the impact...
16% - ights/Presentations-and-Whitepapers/2015/2015-Argentina-Digital-Future-in-Focus

comScore Reports October 2015 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for October 2015. Apple ranked as the top smartphone...
70% - ights/Rankings/comScore-Reports-October-2015-US-Smartphone-Subscriber-Market-Share