title - Comscore, Inc.

BNPL Booms as Debt Costs Soar

Higher cost of debt and BNPL’s growing ubiquity drive consumers to embrace BNPL as a valuable option to overcome budget constraints.
11% - ights/Blog/BNPL-Booms-as-Debt-Costs-Soar

Quality and Engagement: A Q&A with Edwin Wong, SVP Insights & Innovation at Vox Media

Edwin Wong is truly an expert when it comes to digital consumer behavior. When Shareablee and Vox Media teamed up for some joint research on content quality and what drives engagement, we found some key insights about evergreen content and consumer attitudes...
11% - fts/Quality-and-Engagement-A-Q-A-with-Edwin-Wong-SVP-Insights-Innovation-at-Vox-Media

Staying Ahead of Invalid Traffic in Digital Audience Measurement

Since the dawn of the Internet, spam has been one of the most prevalent issues plaguing legitimate digital businesses. This persistent pest exists in a variety of very familiar forms, such as email, link and search spam. In comScore’s business of measuring...
8% - ights/Blog/Staying-Ahead-of-Invalid-Traffic-in-Digital-Audience-Measurement

comScore Announces US Launch of Media Metrix Multi-Platform

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official U.S. launch of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix®, Mobile...
8% - ights/Press-Releases/2013/3/comScore-Announces-US-Launch-of-Media-Metrix-Multi-Platform

comScore validated Campaign Essentials™ (vCE) Breaks New Multi-Platform Ground With Validation of Online Video Ad Campaigns

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the global introduction of validated Campaign Essentials™ (vCE) for Video, which measures GRPs, demographics and behavioral profiles of audiences reached by video...
8% - ights/Press-Releases/2012/10/comScore-validated-Campaign-Essentials-vCE-Breaks-New-Multi-Platform-Ground-With-Validation-of-Online-Video-Ad-Campaigns

Six Questions Gian Fulgoni, comScore

For better or worse, comScore has been closely identified over the past 20 years with the measurement and verification of web traffic and audiences. As the herd moves to mobile devices and addressable TV, how much does that challenge your position?
8% - ights/Blog/Six-Questions-Gian-Fulgoni-comScore

What will viewers watch on election night in battleground markets

As we near Election Day 2020, Comscore took a closer look at the viewing trends in select battleground markets during this year’s unprecedented debate and election season to gain insights into where these viewers may be tuning in as results come in on...
8% - ights/Blog/What-will-viewers-watch-on-election-night-in-battleground-markets

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