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Comscore + GDPR

The European Union’s General Data Protection Regulation (“GDPR”) contains Data Protection laws which apply across the EU. It contains a single set of rules which govern how personal data, as defined by the GDPR, is processed. The GDPR, applies to organizations...
14% - ut/Privacy/Comscore-and-GDPR

Partners

Data Partners collect or receive information including personal information about your use of their services, browser, or device when you use their products, sites, and applications. Data Partners may collect this information in accordance with their...
14% - ut/Privacy/Partners

comScore Releases February 2012 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 179 million U.S. Internet users watched nearly 38 billion videos of online video content in February.
13% - ights/Press-Releases/2012/3/comScore-Releases-February-2012-US-Online-Video-Rankings

University of Washington Mobile Discussion

Mark Donovan, comScore Senior Vice President, Mobile, hosts a panel of University of Washington students to discuss all things mobile.
13% - ights/Presentations-and-Whitepapers/2010/University-of-Washington-Mobile-Discussion

Estrategias de branded content y el potencial de los influencers


13% - ights/Presentations-and-Whitepapers/2019/Estrategias-de-branded-content-y-el-potencial-de-los-influencers

comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and EXPO, the first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, today released the results of a study on the...
13% - ights/Press-Releases/2012/3/comScore-Study-Finds-Professionally-Produced-Video-Content-And-User-Generated-Product-Videos-Exhibit-Strong-Synergy-in-Driving-Sales-Effectiveness

Fireside Chat with Lyle Schwartz and Aaron Fetters

In April 2017, our own Aaron Fetters sat down for a fireside chat with GroupM’s Lyle Schwartz. Below, hear them discuss the latest issues facing the industry, including the role viewability plays in advertising effectiveness, the future of cross-platform,...
13% - ights/Videos/Products/Fireside-Chat-with-Lyle-Schwartz-and-Aaron-Fetters

Branded Content, de publicidad artesanal a publicidad optimizada

La alianza estratégica basada en Branded Content entre uno de los diarios más importantes de México, El Universal, y la marca de lujo y alta tecnología en automóviles, Mercedes-Benz permitió sintetizar toda la información de la acción de Mercedes-Benz...
13% - ights/Blog/Branded-Content-de-publicidad-artesanal-a-publicidad-optimizada

64 Percent of UK Online Video Audience Exposed to Video Ads in January

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released UK data from the comScore Video Metrix service, showing online video consumption in January 2012. Online video reached 34 million UK internet users, representing 80...
13% - ights/Press-Releases/2012/3/64-Percent-of-UK-Online-Video-Audience-Exposed-to-Video-Ads-in-January

Obama Ahead of the Online Advertising Curve

I caught an interesting article by Matthew Mosk in the Washington Post today discussing Barack Obama’s success at fundraising online during this Presidential primary season. His campaign’s success at attracting online donations is likely a function of...
13% - ights/Blog/Obama-Ahead-of-the-Online-Advertising-Curve