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2025 State of Programmatic Report

Explore the key insights shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic Report.
13% - ights/Presentations-and-Whitepapers/2025/2025-State-of-Programmatic-Report

comScore Announces Indian Launch of Video Metrix Multi-Platform

comScore, Inc. today announced the Indian launch of Video Metrix® Multi-Platform (VMX MP) providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how,...
13% - ights/Press-Releases/2018/6/comScore-Announces-Indian-Launch-of-Video-Metrix-Multi-Platform

comScore Announces French Launch of Video Metrix Multi Platform

comScore, Inc. today announced the French launch of Video Metrix® Multi-Platform providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and...
13% - ights/Press-Releases/2018/4/comScore-Announces-French-Launch-of-Video-Metrix-Multi-Platform

comScore Introduces Extended Web


13% - ights/Press-Releases/2008/10/comScore-Introduces-Extended-Web

comScore ARS Study Finds User-Generated Video Reviews Exhibit Elements of Sales Effectiveness

comScore, Inc. and EXPO Communications, Inc., a leading consumer-generated video platform, today announced the results of a study on the marketing potential of user-generated video content. The results indicate that the highest performing user-generated...
13% - ights/Press-Releases/2010/10/comScore-ARS-Study-Finds-User-Generated-Video-Reviews-Exhibit-Elements-of-Sales-Effectiveness

comScore Releases Report Next Generation Strategies for Advertising to Millennials

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the report Next-Generation Strategies for Advertising to Millennials, highlighting the results from a recent comScore study that identifies the unique characteristics...
13% - ights/Press-Releases/2012/1/comScore-Releases-Report-Next-Generation-Strategies-for-Advertising-to-Millennials

Las marcas adoptan nuevas formas de hacer publicidad

Gran parte de los millennials y la generación Z siguen expuestos a pautas publicitarias donde el alcance, la frecuencia y el bajo costo por impacto, determinan en gran medida la inversión y selección de medios. Los planificadores de medios recurren a...
13% - ights/Blog/Las-marcas-adoptan-nuevas-formas-de-hacer-publicidad

CES Highlights

Take a look at some of Comscore's top highlights from CES 2025.
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comScore Presenta Informe Anual Futuro Digital Latinoamerica 2013

comScore today released insights from the 2013 Latin America Digital Future in Focus report. The study provides a comprehensive overview of the Latin American market and identifies the prevailing trends in web usage, online video, mobile and online advertising....
13% - ights/Press-Releases/2013/5/comScore-Releases-2013-Latin-America-Digital-Future-in-Focus-Report

The UK Mobile Gaming Landscape

Mobile gaming in the UK continues to grow at a steady pace with little that separates it from social media in terms of audience reach. There are now over 20 million monthly mobile gamers, with 6 million playing games on their mobile on a daily basis....
13% - ights/Blog/The-UK-Mobile-Gaming-Landscape