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comScore Announces the Beta Release of Mobile Metrix in the Netherlands

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the Beta launch of Mobile Metrix® in The Netherlands for reporting of mobile browser and app audiences on smartphones and tablets.
11% - ights/Press-Releases/2014/4/comScore-Announces-the-Beta-Release-of-Mobile-Metrix-in-the-Netherlands

2014 U.S. Digital Future in Focus

2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. In this...
7% - ights/Presentations-and-Whitepapers/2014/2014-US-Digital-Future-in-Focus

Dutch Digital Market Overview February 2014

Your monthly snapshot of digital audience trends.
5% - ights/Presentations-and-Whitepapers/2014/Dutch-Digital-Market-Overview-February-2014

66 Percent of Digital Media Population in Spain is Now Multi-Platform

comScore recently launched MMX MP to deliver a unified view of desktop, smartphone and tablet audiences in Spain, the third market to have access to multi-platform measurements, together with U.S. and U.K. More than two thirds (66 percent) of the Total...
4% - ights/Infographics/66-Percent-of-Digital-Media-Population-in-Spain-is-Now-Multi-Platform

Digital Analytix Multi-Platform Awarded New Technology of the Year by Digital Analytics Association

Last night at the Digital Analytics Association Awards for Excellence Gala at eMetrics in San Francisco, comScore Digital Analytix Multi-Platform was awarded New Technology of the Year (tied with Tealium).
8% - ights/Blog/Digital-Analytix-Multi-Platform-Awarded-New-Technology-of-the-Year-by-Digital-Analytics-Association

The Duplication Complex Failing to Acknowledge the Importance of Mobile Only Audiences

The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend...
1% - ights/Blog/The-Duplication-Complex-Failing-to-Acknowledge-the-Importance-of-Mobile-Only-Audiences

Social Media Monetization in a Mobile First World

As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in...
7% - ights/Blog/Social-Media-Monetization-in-a-Mobile-First-World

Empowering the Upside in a World of Audience Guarantees & Viewable Impressions

Scott Joslin presents trends in ad viewability around the world at Terra Orbita
7% - ights/Presentations-and-Whitepapers/2014/Empowering-the-Upside-in-a-World-of-Audience-Guarantees-and-Viewable-Impressions

The MultiPlatform Majority is Here to Stay and What This Means for Your Web Analytics

The new speed of digital innovation poses a challenge for businesses, especially when it comes to web analytics. Traditional metrics used in web analytics are quickly becoming unreliable due to the proliferation of devices that are coming online. It isn’t...
8% - ights/Blog/The-MultiPlatform-Majority-is-Here-to-Stay-and-What-This-Means-for-Your-Web-Analytics

GroupM Italy Selects comScore as its Digital Ad and Audience Delivery Validation Partner of Choice

GroupM Italy Selects comScore as its Digital Ad and Audience Delivery Validation Partner of Choice
7% - ights/Press-Releases/2014/3/GroupM-Italy-Selects-comScore-as-its-Digital-Ad-and-Audience-Delivery-Validation-Partner-of-Choice