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Changing How the World Sees Digital Advertising: vCE™ Charter Study Webinar

The European comScore vCE Charter Study – 12 leading advertisers – sought to answer these very questions and more! Mike Shaw presents the full study results and provides a thoughtful discussion of the study implications.
5% - ights/Presentations-and-Whitepapers/2012/Changing-How-the-World-Sees-Digital-Advertising-vCE-Charter-Study

comScore Selected by Libero as Analytics Provider

Libero, Italy’s largest locally-owned portal has selected comScore Digital Analytix as its analytics platform provider.
3% - ights/Press-Releases/2012/5/comScore-Selected-by-Libero-as-Analytics-Provider

comScore Reports 44.3 Billion in Q1 2012 U.S. Retail E-Commerce Spending

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q1 2012 U.S. retail e-commerce sales estimates, showing that online retail spending reached $44.3 billion for the quarter, up 17 percent versus year ago. This represents...
3% - ights/Press-Releases/2012/5/comScore-Reports-44.3-Billion-in-Q1-2012-U.S.-Retail-E-Commerce-Spending

Introducing Mobile Metrix 2 Insight into Mobile Behavior

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement™...
6% - ights/Press-Releases/2012/5/Introducing-Mobile-Metrix-2-Insight-into-Mobile-Behavior

comScore to Speak at the Jefferies Global Technology Media Telecom Conference

RESTON, VA, – May 3, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Dr. Magid Abraham, President and Chief Executive Officer, will present at the Jefferies Global Technology, Media & Telecom Conference...
12% - ights/Press-Releases/2012/5/comScore-to-Speak-at-the-Jefferies-Global-Technology-Media-Telecom-Conference

comScore Introduces validated Campaign Essentials™ (vCE) in Canada

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the Canada launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic view of...
8% - ights/Press-Releases/2012/5/comScore-Introduces-validated-Campaign-Essentials-vCE-in-Canada

comScore Reports March 2012 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending March 2012. The study surveyed...
4% - ights/Press-Releases/2012/5/comScore-Reports-March-2012-US-Mobile-Subscriber-Market-Share

Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling

The online video market has been predominantly characterized by two fundamentally different types of content: user generated content (UGC) and professionally-produced premium content. The former has incredible reach, but due to a variety of factors such...
10% - ights/Blog/Web-TV-Shows-Promise-But-Lack-of-Paid-Search-Strategy-is-Puzzling

comScore Releases The Digital Politico Report

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012...
3% - ights/Press-Releases/2012/4/comScore-Releases-The-Digital-Politico-Report

The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election

In this report, comScore shares a variety of data and insights that help explain how digital is being used by both parties in the run-up to the Republican primary, and how these strategies are likely to influence the upcoming general election.
7% - ights/Presentations-and-Whitepapers/2012/The-Digital-Politico