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comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and EXPO, the first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, today released the results of a study on the...
13% - ights/Press-Releases/2012/3/comScore-Study-Finds-Professionally-Produced-Video-Content-And-User-Generated-Product-Videos-Exhibit-Strong-Synergy-in-Driving-Sales-Effectiveness

Changing How the World Sees Digital Advertising

To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers.
11% - ights/Presentations-and-Whitepapers/2012/Changing-How-the-World-Sees-Digital-Advertising

comScore Releases Full Results of vCE Charter Study

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released full study results from its U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study found that, in many cases,...
6% - ights/Press-Releases/2012/3/comScore-Releases-Full-Results-of-vCE-Charter-Study

March Multi-Screen Madness

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of web usage related to the 2012 NCAA Tournament based on data from comScore Device Essentials™. The study, which analyzed browser-based (i.e....
11% - ights/Press-Releases/2012/3/March-Multi-Screen-Madness

Real Time Data and Decision Making

Hear from comScore's chief technologist about the future of decision-making technology evolving in a context where there is more data, less time and increasing compute power.
12% - ights/Presentations-and-Whitepapers/2012/Real-Time-Data-and-Decision-Making

Number of European Smartphone Users Accessing News Surges 74 Percent Over Past Year

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of mobile news access across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens service....
2% - ights/Press-Releases/2012/3/Number-of-European-Smartphone-Users-Accessing-News-Surges-74-Percent-Over-Past-Year

Social Networking Eclipses Portals as the Most Engaging Web Activity in Latin America

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its annual report on Latin America’s key digital trends of the past year and what they mean for the year ahead. The 2012 Latin America Digital Future in Focus examines...
6% - ights/Press-Releases/2012/3/Social-Networking-Eclipses-Portals-as-the-Most-Engaging-Web-Activity-in-Latin-America

Nearly 3 out of 4 Ad Campaigns Deliver Ads Adjacent to Brand Inappropriate Content

A U.S.-based vCE™ Charter Study of 12 national advertisers found that 72 percent of Charter Study campaigns had at least some ads running next to content deemed “not brand safe” by the advertiser. In total, the findings showed that 141,000 impressions...
10% - ights/Infographics/Nearly-3-out-of-4-Ad-Campaigns-Deliver-Ads-Adjacent-to-Brand-Inappropriate-Content

Brazil’s Social Networking Activity Accelerates in the Past Year

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its annual report on Brazil’s key digital trends of the past year and what they mean for the year ahead. The 2012 Brazil Digital Future in Focus examines how the prevailing...
10% - ights/Press-Releases/2012/3/Brazil-s-Social-Networking-Activity-Accelerates-in-the-Past-Year

Forbes Leads the First Wave of Publishers to Adopt comScore validated Campaign Essentials

Forbes Media and comScore, Inc. (NASDAQ: SCOR) today announced an agreement to implement viewable impression measurement across all display ad campaigns appearing on Forbes.com as part of its validated Brand Increase Guarantee (vBIG) program. This innovative...
4% - ights/Press-Releases/2012/3/Forbes-Leads-the-First-Wave-of-Publishers-to-Adopt-comScore-validated-Campaign-Essentials