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Younger Consumers Receptive to Advertising on User-Generated Content Sites
In light of the rumors swirling around Yahoo's potential acquisition of Bebo, I thought it would be interesting to take a look at a recent comScore study of consumers' receptivity to advertising in different media formats.11% - ights/Blog/Younger-Consumers-Receptive-to-Advertising-on-User-Generated-Content-Sites
Trustworthy Accountability Group TAG Anti-Piracy Program Grants comScore Validated DAAP Certification
comScore (NASDAQ: SCOR) today announced that the company is now certified as a Validated Digital Advertising Assurance Provider (DAAP) through the Trustworthy Accountability Group (TAG) Anti-Piracy program, which helps keep brands safe from appearing...11% - ights/Press-Releases/2016/3/Trustworthy-Accountability-Group-TAG-Anti-Piracy-Program-Grants-comScore-Validated-DAAP-Certification
Challenges and ideas to monetize video content by publishers creators
Video Measurement (OD content / Live streams / SFV / News) growth is driving the industry because the format delivers the attention brands need and content consumers want. Technology is working with brands to chart the next generation of customized video...11% - ights/Videos/Presentation/Challenges-and-ideas-to-monetize-video-content-by-publishers-creators
How Many Ads Do You Watch Per Content Video
In April 2011, 32.6 million UK online video viewers watched a total of 5.4 billion online videos, of which 238.4 million were ads.11% - ights/Infographics/How-Many-Ads-Do-You-Watch-Per-Content-Video
Fast Facts: Content Mentioning the Masters Tournament
How did content surrounding the golf tournament perform on social media? Who were the top brands and individuals posting? And what content made a hole-in-one? Find out below!11% - ights/Infographics/Fast-Facts-Content-Mentioning-the-Masters-Tournament
Multi Platform Users Consume 23 Percent More Content Than PC Only Users
Consumer consumption of content across platforms is fragmenting at an accelerating pace. Newly released data from comScore MMX Multi-Platform, shows that UK multi-platform users consume 23 percent more digital content than PC-only users.11% - ights/Infographics/Multi-Platform-Users-Consume-23-Percent-More-Content-Than-PC-Only-Users
Carnaval 2020 a performance dos principais patrocinadores nas redes sociais
A maior festa popular do Brasil, o Carnaval, firma-se a cada ano como uma plataforma para inúmeras ações dos anunciantes, seja patrocinando ou apoiando eventos em todo o país.11% - ights/Blog/Carnaval-2020-a-performance-dos-principais-patrocinadores-nas-redes-sociais
Comscore Social Impact Report
Comscore proves the impact of campaign hashtags & keywords by showcasing content share, efficiency, & sentiment across the social universe.11% - e-Studies/Comscore-Social-Impact-Report-Understanding-the-Influence-of-a-Hashtag-Keyword
Anytime, Anywhere: Measuring Today’s Digital Video Consumer
As content flows across an increasing number of screens, content owners and advertisers need a consistent way to transact in a platform-agnostic world. This presentation will share the latest developments into multi-screen measurement and insights into...11% - ights/Presentations-and-Whitepapers/2015/Anytime-Anywhere-Measuring-Todays-Digital-Video-Consumer
comScore Expands its Audience Measurement and Advertising Analytics Services in The Netherlands
comScore Plans to Introduce Media Metrix Multi-Platform and validated Campaign Essentials in The Netherlands, Confirming Its Commitment to Service the Dutch Market11% - ights/Press-Releases/2013/6/comScore-Expands-its-Audience-Measurement-and-Advertising-Analytics-Services-in-The-Netherlands