Comscore Announces Indonesian Launch of Video Metrix® Multi-Platform to Measure Video Audiences Across Smartphones, Tablets and Desktops
Launch Includes Mobile Video Reporting for YouTube and Its Partner Channels to Bolster Measurement of Distributed Content
Jakarta, Indonesia, 4 October 2018 – Comscore, Inc. today announced the launch of Video Metrix® Multi-Platform in Indonesia. This launch will provide a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is consumed.
With this launch, Comscore offers enhanced mobile video reporting for YouTube and its Partner Channels, which is beneficial for both advertisers who want to reach specific audiences and for content producers who have cultivated a loyal following.
“As part of our continued commitment to provide accurate data and adapt to the growing multi-platform majority in Indonesia, we are thrilled to announce the launch of Video Metrix Multi-Platform. We look forward to providing comprehensive data that advertisers, publishers and agencies need to drive smarter business decisions,” said Joe Nguyen, senior vice president, Asia Pacific at Comscore. “The introduction of Video Metrix Multi-Platform marks another important milestone in cross-platform measurement.”
The introduction of Video Metrix Multi-Platform, Comscore’s digital video measurement product now enables clients to:
- Quantify total, incremental and unduplicated viewership across smartphone, tablet and desktop
- Get a holistic view of audience viewership for owned and competitive video content
- Understand how engagement differs across platforms to more efficiently monetize and plan
“Consumption of video content on mobile devices continues to increase and reshape how consumers watch video,” said Jerry Justianto, Chairman of IDMC. “With the launch of Video Metrix Multi-Platform, our industry will have access to a consistent, reliable and comparable measurement from an independent, third-party across platforms, providing the industry with a better understanding of the total viewing habits of consumers.”
"Comscore Video Metrix Multi-platform is eagerly anticipated and is expected to be warmly received in the Indonesia market when it is launched,” said Ronny W Sugiadha, Chairman of the Indonesian Digital Association (IDA). “Video consumption and adoptions have grown considerably in Indonesia in recent years so it’s extremely important that we have trusted and accurate audience measurements from a neutral player like Comscore."
Video Metrix Multi-Platform relies on the Comscore Unified Digital Measurement (UDM) framework, a hybrid measurement approach that utilises panels alongside direct measurement from video publishers via tagging. Video content publishers interested in participating in multi-platform digital video measurement can ensure comprehensive coverage of their viewing behaviour by implementing Comscore’s tags and deploying Comscore’s mobile SDK. To learn more about tagging, please contact your Comscore account representative. For more information on Comscore Video Metrix Multi-Platform, please visit: www.comscore.com/VideoMetrixMP or contact us.
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behaviour and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. Learn more about Comscore, here.
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