Comscore Announces Indonesian Launch of Video Metrix® Multi-Platform to Measure Video Audiences Across Smartphones, Tablets and Desktops

Launch Includes Mobile Video Reporting for YouTube and Its Partner Channels to Bolster Measurement of Distributed Content

Jakarta, Indonesia, 4 October 2018 – Comscore, Inc. today announced the launch of  Video Metrix® Multi-Platform in Indonesia. This launch will provide a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is consumed. 

With this launch, Comscore offers enhanced mobile video reporting for YouTube and its Partner Channels, which is beneficial for both advertisers who want to reach specific audiences and for content producers who have cultivated a loyal following.

“As part of our continued commitment to provide accurate data and adapt to the growing multi-platform majority in Indonesia, we are thrilled to announce the launch of Video Metrix Multi-Platform. We look forward to providing comprehensive data that advertisers, publishers and agencies need to drive smarter business decisions,” said Joe Nguyen, senior vice president, Asia Pacific at Comscore. “The introduction of Video Metrix Multi-Platform marks another important milestone in cross-platform measurement.”

The introduction of Video Metrix Multi-Platform, Comscore’s digital video measurement product now enables clients to:

  • Quantify total, incremental and unduplicated viewership across smartphone, tablet and desktop
  • Get a holistic view of audience viewership for owned and competitive video content
  • Understand how engagement differs across platforms to more efficiently monetize and plan

“Consumption of video content on mobile devices continues to increase and reshape how consumers watch video,” said Jerry Justianto, Chairman of IDMC. “With the launch of Video Metrix Multi-Platform, our industry will have access to a consistent, reliable and comparable measurement from an independent, third-party across platforms, providing the industry with a better understanding of the total viewing habits of consumers.”

"Comscore Video Metrix Multi-platform is eagerly anticipated and is expected to be warmly received in the Indonesia market when it is launched,” said Ronny W Sugiadha, Chairman of the Indonesian Digital Association (IDA). “Video consumption and adoptions have grown considerably in Indonesia in recent years so it’s extremely important that we have trusted and accurate audience measurements from a neutral player like Comscore."

Video Metrix Multi-Platform relies on the Comscore Unified Digital Measurement (UDM) framework, a hybrid measurement approach that utilises panels alongside direct measurement from video publishers via tagging. Video content publishers interested in participating in multi-platform digital video measurement can ensure comprehensive coverage of their viewing behaviour by implementing Comscore’s tags and deploying Comscore’s mobile SDK. To learn more about tagging, please contact your Comscore account representative. For more information on Comscore Video Metrix Multi-Platform, please visit: or  contact us.

About Comscore 
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behaviour and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. Learn more about Comscore, here.

Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to Comscore from the MMX family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients. 
For a detailed discussion of these and other risk factors, please refer to Comscore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site ( 
Stockholders of Comscore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

Iva Gotovac
Comscore, Inc. 
+44 (0)2031111730