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comScore Expands its Audience Measurement and Advertising Analytics Services in The Netherlands

comScore Plans to Introduce Media Metrix Multi-Platform and validated Campaign Essentials in The Netherlands, Confirming Its Commitment to Service the Dutch Market
11% - ights/Press-Releases/2013/6/comScore-Expands-its-Audience-Measurement-and-Advertising-Analytics-Services-in-The-Netherlands

comScore Introduces MobiLens Plus to Provide Combined Smartphone and Tablet Insights

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today announced the launch of MobiLens Plus, a market research tool that provides insights into the changing dynamics of consumers’ usage, attitudes and relationships with their...
11% - ights/Press-Releases/2015/6/comScore-Introduces-MobiLens-Plus-to-Provide-Combined-Smartphone-and-Tablet-Insights

Comscore-Markets-Interactive-Map

Our Comscore Markets Interactive Map provides a more granular view of local audiences extending to the county level. Broadcasters and cable networks can feature their local reach down to the community level, and advertisers can fine-tune their channel...
11% - ights/Blog/Comscore-Markets-Interactive-Map

Branded Content: Bringing a 19th Century Tactic into the 21st Century

In this presentation, called “Branded Content: Bringing a 19th Century Tactic into the 21st Century” Comscore shared the latest measurement innovations and best-practices developed by major brands and agencies in the USA for consideration in a European...
11% - ights/Presentations-and-Whitepapers/2019/Branded-Content-Bringing-a-19th-Century-Tactic-into-the-21st-Century

comScore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred Strategic Partners for Digital Campaign Ratings

We are extremely pleased to announce that Starcom MediaVest Group and ZenithOptimedia have committed to validated Campaign Essentials (vCE) for digital campaign ratings. Both advertising agencies have been longtime partners of comScore’s, and we look...
11% - ights/Blog/comScore-Welcomes-Starcom-MediaVest-Group-and-Zenith-Optimedia-as-Preferred-Strategic-Partners-for-Digital-Campaign-Ratings

Bloggers Heavy Consumers of Online Media


11% - ights/Press-Releases/2008/03/Bloggers-Heavy-Consumers-of-Online-Media

US E-Commerce Increases

U.S. Consumer Spending for Online Content Reaches $1.8 Billion in 2004 on Strength of Entertainment/Lifestyles Category, According to Online Publishers Association Report
11% - ights/Press-Releases/2005/03/US-E-Commerce-Increases

Linear TV vs OTT: What's the Drama?

The report also looks at whether people who watch content through SVOD services have preferences that are different from those who watch Linear TV services. Finally, the report takes steps towards answering the question of how to reach viewers of ad-free...
11% - ights/Presentations-and-Whitepapers/2021/Linear-TV-vs-OTT-Whats-the-Drama

Behavioral Differences Among Online Video Viewers


11% - ights/Press-Releases/2008/02/Behavioral-Differences-Among-Online-Video-Viewers

Comscore Connected TV: Viewing Behaviour in the UK pt1

In the first instalment of Comscore Connected TV, we look at OTT viewing behaviour on TV screens in the UK and compare it with linear viewing behaviour. In most households, TV viewing follows a weekly pattern, with greater activity occurring during weekends....
11% - ights/Blog/Comscore-Connected-TV-Viewing-Behaviour-in-the-UK-pt1