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Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology

For the first time ever, advertisers will now be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research partnership between Massive Inc., a wholly owned subsidiary of Microsoft Corp., and comScore,...
12% - ights/Press-Releases/2009/11/Massive-Inc.-comScore-Announce-Breakthrough-In-game-Advertising-Research-Methodology

Unlocking Mobile Measurement for YouTube in the UK

A large amount of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different. comScore just announced the introduction of reporting for new mobile video metrics...
12% - ights/Infographics/Unlocking-Mobile-Measurement-for-YouTube-in-the-UK

Brands Looking to Expand Social Presence in Latin America


12% - ights/Blog/Brands-Looking-to-Expand-Social-Presence-in-Latin-America

Comscore ListenFirst Media Announce Partnership to Deliver Cross Platform Branded Content Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced that ListenFirst, the most comprehensive social media analytics solution for big brands, will provide measurement for Comscore’s Branded Content...
12% - ights/Press-Releases/2019/8/Comscore-ListenFirst-Media-Announce-Partnership-to-Deliver-Cross-Platform-Branded-Content-Measurement

Comscore Adds Consumer AI Tool Usage Data to Its Industry-Leading Suite of Reporting

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced the addition of consumer AI tool usage data to its industry-leading suite of reporting. This new data set captures site visitation metrics for 117 AI...
12% - ights/Press-Releases/2025/5/Comscore-Adds-Consumer-AI-Tool-Usage-Data-to-Its-Industry-Leading-Suite-of-Reporting

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the US

Outside of the larger, established networks, some of the more talked about emerging networks have been Instagram, Snapchat and Vine. Not surprisingly, their highly visual and easily digestible content is immediately resonating with users and attracting...
12% - ights/Infographics/Camera-Content-Drives-Surge-Among-Mobile-First-Social-Networks-in-the-US

Comscore Named Preferred Branded Content Measurement Partner by Canvas Worldwide

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a partnership with Canvas Worldwide, the world's second largest independent media agency, to provide Branded Content™ measurement...
12% - ights/Press-Releases/2020/8/Comscore-Named-Preferred-Branded-Content-Measurement-Partner-by-Canvas-Worldwide

Understanding online behaviour of women and Branded Content

Learn how to maximise the effectiveness of marketing campaigns and ROIs through understanding the online behaviour of Women and Branded Content.
12% - ights/Presentations-and-Whitepapers/2019/Understanding-online-behaviour-of-women-and-Branded-Content

Branded Content Measurement

Comscore Branded Content™ Platform enables always-on monitoring and measurement of in-content branded exposures across multiple platforms.
12% - ducts/Advertising/Branded-Content

Branded Content Measurement

Comscore Branded Content™ Platform enables always-on monitoring and measurement of in-content branded exposures across multiple platforms.
12% - ducts/Marketing-Impact/Branded-Content-Measurement