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Building the Path Forward for the Future of Measurement

The last year has placed the media industry at a crossroads, and it’s clear that the chosen path ahead is the road less traveled. The marketplace is no longer willing to settle for a measurement source that relies on small panels to drive decision-making...
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Comscore Signs New Agreement with Ovation for Video-On-Demand Audience Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Ovation, an American television network dedicated to celebrating and supporting all forms of art and culture,...
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Entravision Kicks Off 2022 with Addition of Comscore’s Census-Based Local Audience Measurement for Palm Springs Market

Comscore and Entravision Communications Corporation today jointly announced a new agreement for local audience measurement. Under the terms of the agreement, Entravision will use Comscore’s next-generation linear audience measurement service as its local...
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Comscore Reports TV Viewing Engagement for Week Ending February 7 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending February 7, 2021.
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New Personification Methodology Development to Deliver State-of-the-Art Co-Viewing Measurement

Comscore has invented the next generation of personification methodology created to bring person-level measurement to its video products.
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Comscore Snapshot: servizi di carriera online in Europa

In this week’s edition of Comscore Snapshots, we look at online career sites within the EU5 region (France, Germany, Italy, Spain, and the UK). We include websites and mobile apps that provide information and services related to finding a job or changing,...
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Is an Epic Monster Clash enough to get viewers up off the couch and out to cinemas again permanently

The March 31st release of the new Warner Bros’/Legendary’s “Godzilla vs. Kong” would seem to say “yes”, with the film reporting the highest opening-day domestic Box Office numbers since the pandemic, of $9.6M.
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Influencers in the Making: Influencer Discovery Awaits

When Kristen Roupenian’s short story “Cat Person” was published in The New Yorker in December '17, it became an immediate sensation. According to Kristen, three days later…
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Groupwide Partnership with Sinclair Broadcast Group for Integrated Shopper Insights with its Local Market Television Currency

Comscore today announced that Sinclair Broadcast Group, Inc., a diversified media company and a leader in local news and sports, has signed a multi-year agreement to deploy Comscore Consumer Intelligence (CCI) across its sales organization.
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NFL NCAA and Spanish Telecasts See Success in San Antonio

Weekly Local Market Snapshot: Week of Sep. 5 – 11, 2022
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