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MDA and comScore Release Rankings of Top Web Entities in Malaysia for October 2014

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released...
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Viewability and In-Target Key Learnings for Media Buyers and Sellers

The introduction and subsequent adoption of viewability and in-target measurement wields the promise of radically improved digital campaign performance, but it has also created a variety of challenges as the industry shifts toward new standards for valuing...
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comScore Ranks the Top 50 US Digital Media Properties for July 2015

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for July 2015 based on data from the comScore Media Metrix® and Media Metrix®...
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Xaxis Asia Pacific Executes First Buy Through comScore-The Trade Desk Integration Platform

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Xaxis is the first in Asia Pacific to utilise the comScore-The Trade Desk integration platform to measure digital campaign performance. The integration...
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comScore Ranks the Top 50 US Digital Media Properties for August 2015

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for August 2015 based on data from the comScore Media Metrix® and Media Metrix®...
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comScore Ranks the Top 50 US Digital Media Properties for June 2015

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for June 2015 based on data from the comScore Media Metrix® and Media Metrix®...
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Lessons Learned in Digital Advertising APAC

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty....
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Online Holiday Retail Shopping Moves Beyond the Big Two But Cyber Monday Still Maintains its Title as Biggest Spending Day

This year’s online retail holiday weekend proved, yet again, the power of discounts. Thanksgiving, Black Friday, and Cyber Monday all posted +28% or higher digital commerce spending versus 2017, as consumers increasingly took to online retailers to snag...
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Battle of the Battle Royales Fortnites Console Dominance Unfazed by Newest Challenger

It’s not often that a new genre emerges within an established type of entertainment. In the gaming space, however, the Battle Royale category (a last-man-standing survival game) recently skyrocketed to prominence – most notably via the rapid ascension...
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Can Audience Sentiment and Box Office Dollars Predict Oscar Wins

The Academy Awards are one of cinema’s most anticipated annual affairs – synonymous with celebrity star power and Hollywood glitz. Aside from sheer industry aplomb, winning an Oscar can also translate into dollars – giving a film a huge boost at the box...
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