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3 Points to Consider when Posting Branded Content in the New Normal of 2020

Publishing branded content during a pandemic can be challenging – it is something that has never been done before. Are people ready to hear branded content messages again? Are they ready for life to go back to normal? What is the best lane to be in, should...
10% - ights/Blog/3-Points-to-Consider-when-Posting-Branded-Content-in-the-New-Normal-of-2020

Comscore Secures Multi-Season Agreement with The Summit League

Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-season national and local TV measurement agreement with The Summit League, an NCAA Division I intercollegiate athletic conference with membership...
10% - ights/Press-Releases/2025/4/Comscore-Secures-Multi-Season-Agreement-with-The-Summit-League

Content Pulse

Content Pulse, Powered by Shareablee, provides an end-to-end tool to develop, measure, and optimize your social content strategy. Analyze the latest content to stay close to trends, topics and what matters to the always-on digital consumer.
10% - ducts/Social/Content-Pulse

How the NBA Approaches Branded Content on Social

Melissa Brenner, EVP of Digital Media for the NBA, in conversation with Shareablee CEO Tania Yuki, recorded at Shareablee's INTERACT Summit in Times Square on May 3rd.
10% - ights/Videos/Interview/How-the-NBA-Approaches-Branded-Content-on-Social

Vamos as compras O potencial do varejo on-line no Brasil

No segundo semestre, o comércio varejista se prepara para uma das datas mais aguardadas do setor: a Black Friday. Diante do momento, vale a pena ficar por dentro das informações sobre a categoria Retail, o varejo on-line, nos canais digitais e de mídias...
10% - ights/Blog/Vamos-as-compras-O-potencial-do-varejo-on-line-no-Brasil

Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling

The online video market has been predominantly characterized by two fundamentally different types of content: user generated content (UGC) and professionally-produced premium content. The former has incredible reach, but due to a variety of factors such...
10% - ights/Blog/Web-TV-Shows-Promise-But-Lack-of-Paid-Search-Strategy-is-Puzzling

Fearmongering in CTV Advertising – The Truth of CTV Ad Fraud and Brand Safety

With cold weather approaching, remote learning in action, and seemingly every content provider developing its own streaming service, more consumers than ever are consuming connected TV (CTV) programming.
10% - ights/Blog/Fearmongering-in-CTV-Advertising-The-Truth-of-CTV-Ad-Fraud-and-Brand-Safety

Understanding Creative Drivers of Online Video Engagement

comScore and AOL have partnered on original research for advertisers and publishers seeking best practices for developing content that will resonate with their target audience. comScore and AOL present a review of key study findings and several case...
10% - ights/Presentations-and-Whitepapers/2012/Understanding-Creative-Drivers-of-Online-Video-Engagement

Keeping Brands out of Bad Company

While viewability dominates discussions around online advertising, brand safety is a core component of media success that cannot be overlooked. Having an ad appear next to questionable content not only detracts from the brand message but can also have...
10% - ights/Presentations-and-Whitepapers/2017/Keeping-Brands-out-of-Bad-Company

Trends in Online News Consumption in India

Indians love news. News/Information is the number one content category consumed in India, as compared to Entertainment worldwide. In September 2019, 96% of internet users in India accessed a news site.
10% - ights/Presentations-and-Whitepapers/2019/Trends-in-Online-News-Consumption-in-India