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Gain a Deeper Understanding of Your Audiences with Personas


9% - ights/Videos/Products/Gain-a-Deeper-Understanding-of-Your-Audiences-with-Personas

Comscore Adds CTV Measurement to Video Metrix® Multi-Platform in Indonesia and Malaysia

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, for...
8% - ights/Press-Releases/2022/8/Comscore-Adds-CTV-Measurement-to-Video-Metrix-R-Multi-Platform-in-Indonesia-and-Malaysia

Sizing global sports audiences through contextual insights

A major global sporting events committee leveraged Comscore’s innovative capabilities to combine contextual insights with total audience data to gain a deeper understanding of their audience and to support their sponsors with demonstrating the value of...
8% - e-Studies/Sizing-global-sports-audiences-through-contextual-insights

Los Angeles Couldn’t Get Enough of the Game Shows This Week

Los Angeles Couldn’t Get Enough of the Game Shows This Week
5% - ights/Blog/Los-Angeles-Couldn-t-Get-Enough-of-the-Game-Shows-This-Week

A Whole New World: Canadian Online Travel Activity is back!

From airlines to hotels to online travel agents: online consumer behaviours shaping the travel industry in Canada
5% - ights/Presentations-and-Whitepapers/2022/A-Whole-New-World-Canadian-Online-Travel-Activity-is-back

Comscore Reports Second Quarter 2022 Results

Comscore today reported financial results for the quarter ended June 30, 2022.
1% - ights/Press-Releases/2022/8/Comscore-Reports-Second-Quarter-2022-Results

TATA IPL 2022 Indias Super Bowl Part II

Cricket is the national pastime in India, attracting millions of viewers to matches consequently increasing the traffic of streaming platforms. In a streaming market as competitive as India’s, the online IPL is able to open a lot of marketing opportunities...
6% - ights/Blog/TATA-IPL-2022-Indias-Super-Bowl-Part-II

Comscore Predictive Audiences™ Drive Video Campaign Performance for IBM

Eightbar used Comscore’s privacy-forward contextual audiences to help a leading technology brand achieve the most efficient Cost-Per-Effective-Visit.
4% - e-Studies/Comscore-Predictive-Audiences-Drive-Video-Campaign-Performance-for-IBM

Groupwide Partnership with Sinclair Broadcast Group for Integrated Shopper Insights with its Local Market Television Currency

Comscore today announced that Sinclair Broadcast Group, Inc., a diversified media company and a leader in local news and sports, has signed a multi-year agreement to deploy Comscore Consumer Intelligence (CCI) across its sales organization.
2% - ights/Press-Releases/2022/8/Groupwide-Partnership-with-Sinclair-Broadcast-Group-for-Integrated-Shopper-Insights-with-its-Local-Market-Television-Currency

Leveraging All Platforms to Win Over Latinx Audiences in Beauty

When a beauty brand partnered with Univision to achieve its goal of winning over key Hispanic/Latinx audiences, it looked beyond TV to find incremental reach.
6% - ights/Videos/Interview/Leveraging-All-Platforms-to-Win-Over-Latinx-Audiences-in-Beauty