title - Comscore, Inc.

Infographic Understanding mobile first consumer behaviours

A recent comScore report, Mobile’s Hierarchy of Needs, details how consumer behaviour on smartphone and tablet devices can be aligned with Maslow’s Hierarchy of Needs.
10% - ights/Infographics/Infographic-Understanding-mobile-first-consumer-behaviours

The Click and Affiliate Marketing

Yesterday, Fred Wilson posted some extremely interesting observations that relate to the problem of using clicks on referral links to measure attribution and assign credit to affiliates for referrals. Fred’s conclusion is that using clicks fails to give...
10% - ights/Blog/The-Click-and-Affiliate-Marketing

comScore Selected by thePlatform to Provide Video Content and Advertising Analytics and Reporting

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and thePlatform, the leading white-label video publishing company, today announced the integration of comScore’s Digital Analytix into thePlatform’s mpx video publishing system.
10% - ights/Press-Releases/2014/8/comScore-Selected-by-thePlatform-to-Provide-Video-Content-and-Advertising-Analytics-and-Reporting

Leverage Comscores Next Gen Brand Safety and Suitability Protections

The year 2020 has been anything but uneventful. A global pandemic and a monumental US presidential election have turned the world on its head and now, on top of everything else, brands need to prepare for what will likely be one of the weirdest holiday...
10% - ights/Blog/Leverage-Comscores-Next-Gen-Brand-Safety-and-Suitability-Protections

Comscore Launches New Brand Suitability Protections for Advertisers

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced enhanced brand suitability protections that offer brands greater precision to determine what content is safe and contextually relevant. The segments,...
10% - ights/Press-Releases/2020/9/Comscore-Launches-New-Brand-Suitability-Protections-for-Advertisers

PC and Mobile Internet Users

comScore today reported the results of the first study of its cross-media panel of PC and mobile Internet users in the U.S., finding that light PC Internet users are 30 percent more likely than heavy PC Internet users to use their mobile devices to...
10% - ights/Press-Releases/2009/2/PC-and-Mobile-Internet-Users

Malaysia Video Leaning Towards Shorter Form Content on Desktop

A recent analysis of the online video landscape on desktop and laptop computers in the Malaysia market revealed some key findings.
10% - ights/Infographics/Malaysia-Video-Leaning-Towards-Shorter-Form-Content-on-Desktop

Trends Shaping Local Search in 2013

This presentation by comScore, Neustar Localeze and 15miles, discusses Trends Shaping Local Search in 2013 and features insights from the Neustar Localeze and 15miles Sixth Annual Local Search Study.
10% - ights/Presentations-and-Whitepapers/2013/Trends-Shaping-Local-Search-in-2013

Home Sweet Digital Home

There was a time when understanding consumer use of the Internet was relatively simple - all we needed to measure was engagement from computers. There were no tablets, no smartphones, no OTT; your thermostat wasn’t a connected device. Today though, computers...
10% - ights/Presentations-and-Whitepapers/2016/Home-Sweet-Digital-Home

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